Booyah Advertising

Junior Trading Specialist

Type of work: Freelance
Location: Westminster, CO
Date Posted: March 4th, 2013
Description:

Booyah Advertising is seeking a Junior Trading Specialist to support in the planning and execution of high profile and complex real time bidding (RTB) media campaigns. Responsibilities include RTB campaign implementation, optimization, analysis and reporting for a diverse set of direct response and branding clients.

Responsibilities:
• Become an expert user of our DSP trading platform and effectively lead RTB campaign strategy, optimization, analysis and analytics across a range of high profile media campaigns
• Become an expert in best practices for programmatic campaign management, optimization and inventory testing
• Analyze performance data to identify key trends and visualize actionable, client-ready insights
• Develop logic and rationale behind all RTB bid optimization decisions
• Monitor campaign performance daily to identify and escalate issues where appropriate
• Leverage and maintain strong relationships with programmatic vendors and third party data suppliers
• Collaborate with internal media strategy teams and participate in internal and external discussions

Required Skills & Experience:
• Bachelor's degree in Mathematics, Statistics, Engineering or equivalent
• 1 year + experience applying analytics in a business environment, ideally in an RTB trading environment
• Technical proficiency in MS Excel, SQL and other data analysis tools
• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
• A self-starter with strong multi-tasking skills and close attention to detail
• Comfort in operating in a fast-paced, entrepreneurial, and fun environment
• Ambition and drive to produce great results for clients

Preferred Skills & Experience:
• Experience implementing programmatic campaigns across multiple networks, DSPs, or single sites
• Familiar with different types of buying, eg. audience targeting, lookalike modeling, search retargeting
• Familiarity with additional online tools such as Comscore or Nielsen a plus
• Proficient in either DART (preferred) , MediaPlex or other 3rd party ad servers
• Willingness/desire to go above and beyond given tasks

Booyah Advertising is an award-winning, online advertising agency that specializes in paid search, SEO, display, video, mobile, programmatic as well as social media and digital creative services. We manage campaigns for clients such as DISH Network, Blockbuster, Teleflora, Vail Resorts, Vitamin Shoppe and Little Tikes. We’re a team of around 60 folks that are passionate about online marketing. We offer outstanding employee benefits (including unlimited vacation, matched 401k, medical & dental) and we have a casual but extremely dedicated work environment. Booyah is proud to be an Equal Opportunity Employer.

How to apply:

To apply, email jobs@booyahadvertising.com

Rocket Fuel