Topo Designs | Web Merchant
Brand Strategy
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Description
The Web Merchant is responsible for the on-site product representation and merchandising of the company's eCommerce. This includes receiving, validating, and updating content on product pages, on-site SEO, and content management. The Web Merchant will ensure an omni-channel approach between our online presence with our four brick and mortar retail locations. Using data-driven analytics to suggest changes to the site, the primary goal of this position is to drive revenue growth, customer engagement, and conversions. Topo Designs’ Web Merchant is extremely cross-functional, working closely with Management, Retail, Sales, Production, Marketing and Product Development. This is an incredible opportunity to take on a broad amount of responsibility while making a vast impact on a rapidly growing company.
Reporting to the Digital Marketing Manager, this is an exciting new position with Topo Designs.
Experience/Education Requirements:
• Bachelor’s degree
• At least 3-5 years of strong and relevant prior eCommerce experience; merchandising or
category planning experience
• Prior content management system (CMS) experience is required
• Experience using digital analytics and KPIs to drive the business, Google Analytics preferred
• An expert in using Excel and knowledge of various web technologies; experience using
database applications such as MS Access or SQL Server is a plus
• Experience working in Shopify and Stitch is a plus
Primary Responsibilities: Core duties and responsibilities include the following. Other duties may be assigned.
eCommerce:
• Manages web layout and updates product content into direct sales programs including product images, pricing, product attributes (color, weight, dimension, etc.), SEO friendly descriptions
• Manages external data feeds, such as the Google merchant center; updating and removing items as necessary
• Oversees and recommends updates to imagery for online product pages
• Reviews inventory, stock, and incoming purchase orders to make necessary merchandising changes accordingly
• Continually checks for consistency of data across programs, reporting on product and
forecasting trends, as well as overseeing Topo Designs’ newsletter subscriber lists
• Builds and runs reports for development and production around sell-through data including
business patterns, opportunities, best sellers, low inventory and out-of-stock items for which
there is demand
• Provides on-going thorough analysis and development recommendations based on sales history
for future production
• Participates in the seasonal marketing planning process, helping to implement the seasonal content plans
• Manages the merchandising and placement of product across collections on the website,
according to campaigns, current stock, analytical site data and other factors in order to optimize product revenue
• Optimizes site search, online navigation, search filters, product sorting rules and overall site presentation based on analytics (click-path, traffic, conversion, etc.)
• Implements continual A/B testing and reports on results
• Stays up-to-date with current and developing eCommerce merchandising trends, research
and analyze the competitive landscape
In-store Retail:
• Works with retail store managers on product allocations for seasonal in-store inventory
• Coordinates with retail managers to correctly time the promotion of new products online
with store releases
• Aligns web and in-store retail buys
Topo Designs offers all Full-Time employees:
Health, dental and vision benefits; 401k with a match; Topo Designs product allowance; monetary annual activity allowance; paid time off days
