UCHealth | Media Buyer Strategist
Media
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Description
Description
Job title: Media Planner/Buyer Strategist
Reports to: Senior Director of Brand Management
Summary:
Develops, executes, presents, and monitors internal media plans for assigned campaigns. Analyzes the audiences, content, and metrics of a wide range of media outlets. Serves as media liaison for internal strategy team and the external agency partner.
Work Schedule: Full Time Days
Daily roles and responsibilities:
Manages media planning and strategy discussions internally and external agency.
Works closely with all assigned teams with evaluation of media information necessary for the preparation of the media plan that best achieves the media objectives and strategies.
Studies demographic data and consumer profiles to identify desired target audiences for all media/markets.
Utilizes media research, audience insights & data analytics to determine an optimal media mix.
Writes or oversees the writing of internal media plans and recommendations, presents to internal teams.
Leads paid social media journey mapping/buying with internal CRM and social team.
Works with strategy team in overall budgets and developing media objectives, strategies, target audiences and KPIs for measurement.
Implements, evaluates and tracks all approved media plans and projects including campaigns through external media agency partner.
Maintains the best possible relationship with clients, account service, creative/other agency departments and external agency.
Participates in regular internal client status meetings on all advertising campaigns.
Reviews all POPs to ensure all creative was trafficked and meets brand standards.
Monitors and reviews campaign metrics with external agency and strategy team.
Supports strategy team in writing media and creative briefs, leads media brief kick-off meeting with external agency and reviews media specs for creative tactic briefs.
Supports strategy team in presenting advertising/media campaign outcomes in campaign sunset meetings.
Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision. Must be able to work in a fast-paced environment and take appropriate action.
Skills and abilities:
Excellent written and verbal communication skills (including presentation skills).
Excellent organizational, negotiation, and analytical skills, with strong attention to detail required.
Strong analytic skills and ability to relate results to client business objectives.
Proficient at managing multiple projects and able to multi-task, prioritize and structure workload.
Independent worker but also a proven ability to work well in a team environment.
Ability to work with media planning and media research specific software, including MS Office programs and internal project management software.
Recognizes that relationships are critical to success and consistently adds value, improves strategies, and delivers guidance to all levels and teams.
Understands the breadth and depth of media analytics and can tell the story about how these analytics contribute to marketing ROI.
Is one of the first people to identify the trends and technology shaping the future of media and can translate these it into simple Points of View that make them relevant for internal team.
Understands and integrates digital, offline, and social media to effectively reach the right audience and deliver results.
Requirements:
Minimum Required Education: Bachelor's degree. Preferred: Bachelor's degree in Marketing or related field.
Required Licensure/Certification: None required.
Minimum Experience: 4 years of media planning or buying experience. Preferred: Experience with change-management, process creation/deployment and managing multi-media campaigns within a traditional creative agency workflow process.
The pay range for this position is: $33.82 - $50.73 / hour. Pay is dependent on applicant's relevant experience.
UCHealth offers a Five Year Incentive Bonus to recognize employee’s contributions to our success in quality, patient experience, organizational growth, financial goals, and tenure with UCHealth. The bonus accumulates annually each October and is paid out in October following completion of five years’ employment.
UCHealth offers their employees a competitive and comprehensive total rewards package. Some of the many benefits included in this package are full medical, dental and vision coverage; retirement plans; paid time off; employer-paid life and disability insurance with additional buy-up coverage options; tuition and continuing education reimbursement; and a full suite of voluntary benefits such as identity theft protection and pet insurance. Our employees and their family members have full access to our Employee Assistance Program, which includes up to 5 free counseling visits and work/life solutions, such as one free legal consultation. In addition, other emotional counseling support is available depending upon their need.
At UCHealth, we do things differently
We believe in something different: a focus on the individuality of every person. In big ways and small, we exist to improve the extraordinary lives of all those we serve. As Colorado’s largest and most innovative health care system, we as a team deliver on the commitment to provide the best possible experience for our patients and their families. We foster a true human connection and give people the freedom to live extraordinary lives. A career at UCHealth is more than a job, it’s a passion.
Going beyond quality requires the perfect balance of talent, integrity, drive and intellectual curiosity. We are looking for individuals who recognize, like us, that the world of medicine is ever-changing and are motivated to do what is right, not what is easy. We support creativity and curiosity so that each of us can find the extraordinary qualities within ourselves. At UCHealth, we’ll do everything in our power to make sure you grow and have a meaningful career. There’s no limits to your potential here.
Be Extraordinary. Join Us Today!
UCHealth recognizes and appreciates the rich array of talents and perspectives that equal employment and diversity can offer our institution. As an affirmative action/equal opportunity employer, UCHealth is committed to making all employment decisions based on valid requirements. No applicant shall be discriminated against in any terms, conditions or privileges of employment or otherwise be discriminated against because of the individual’s race, creed, color, religion, gender, national origin or ancestry, age, mental or physical disability, sexual orientation, gender identity, transgender status, genetic information or veteran status. UCHealth does not discriminate against any “qualified applicant with a disability” as defined under the Americans with Disabilities Act and will make reasonable accommodations, when they do not impose an undue hardship on the organization.
