FORUM
Where's Mobile?
Out of curiosity, why isn't mobile a category as you fill out your profile. It's certainly one of the most direct ways to reach target audiences. There are now more people in the world with mobile phones than have access to clean bathrooms. Response rates to campaigns are high. The Denver area has an active mobile development force.
Just curious.

Comments
Can't that be slotted under Digital/Development? Mobile is a tactic. If we were going to create a category for every tactic, we'd have to add print, television, outdoor, etc. Seems like apples and oranges – specialties vs. tactics. You dig?
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