The Catch-22 of getting started in the industry: Agency work
Since May 2011, I've been trying to break into the copywriting world. We'll "trying" sounds like I've been failing mostly, but I've snagged a couple interesting freelance projects since then.
What I've noticed, however, is that, as I started scanning want ads, there exists an odd catch-22. Agencies only consider candidates with agency experience. So how did anyone ever get their first job at an agency?
This question, no doubt, exposes me for what I truly am: a Newby--a term I wasn't familiar with until I saw multiple jobs postings with disclaimers reading, "Newbies need not apply."
I assume finding your first agency position is much like making it in the stand-up comedy world. You pay your dues, get booed off a few stages, get VD in Reno once or twice, and then an agent asks you to audition for a pilot written by Larry David, and it all comes together, right?
Basically, I'm asking all you secure-in-your-position veterans how you arrived at the agency level. Should I just go ahead and load up on tetracycline pills and hit the road, or is there a backdoor or secret I haven't stumbled upon yet?