• What I Learned This Year 2011 #50: Eric Kiker

    / Comments (8)

    So, what did I learn in 2011?
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    …………………………………………………………………………...........................................patience.
    I know, it may seem overly simplistic, but really, for me, that’s what this year, and the last several, have been lacking. To say there’s been a gnawing ache would be inappropriate—gnawing indicates slow, methodical action. No, this has been more like a ravenous man-eating-wolf-on-my-face kind of ache—and it’s been pervasive. Business, home, son, marriage, fitness, diet, retirement fund, skin tautness—you name it—I’ve impatiently tried to get “it” where I want it. Has the end of 2011 made things any better? Maybe. I’ve finally found a workout regimen that makes sense—each one seems like an eternity, so that’s slowing things down a bit. Microdermabrasion has taken off a month or two. After 42 years in business, LeeReedy is settling into a nice rhythm. I’ve been reading up on the slow food movement and walking into the Starbucks instead of taking the drive-through. Most importantly and substantially, I’m looking at the two light-speed-moving people in my world—my son Leo and wife Linda, and trying really hard to slow down enough to enjoy the time we have. I’m easing into this.

  • What We Learned This Year 2011 #49: Quick Left

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    1. Communicate Value
    People don’t understand how software is built, and we all do a disservice for everyone by not communicating properly the value that we bring to the table. How many times have you stayed up super late to put the extra special touch on something, only to be yelled at by the client because of a small bug discovered the next day? Because of the lack of communication, they’re left thinking we’re not competent and we’re left feeling under-appreciated. We no longer hide our awesome-factor, and we let clients know how all that awesome grows their project by the same degree.

    2. Don’t Apologize for Your Rates
    If people can get a better deal, they will. In this culture of ‘the customer is always right,’ it’s tough to stick to your guns and be valued for your expertise. People take for granted how much experience it takes to get the job done right the first time because they “see it on the Internet everywhere” so it must be easy, right? Apologizing for being too expensive is one small clue that you may be talking to the wrong customer. We’ve learned that when folks want to undercut us, they tend to also not value the craftsmanship we offer.

    3. Process is Your Friend
    The Dalai Lama has noted how the routine creates happiness. Think about this in regards to the processes you commit to daily that keep life operating smoothly. When it comes to projects, keep those processes solid. Say Client A has something small they need done. Sneaking that one in toes a very sacred boundary of pre-stated clear agreements. Keep your boundaries intact and keep the integrity of your processes. Those processes are protecting the greater integrity of your work and mission. Even the small things can go horribly wrong without proper process. We learned that lesson again and again, and we come back to and refine our process. It keeps everyone in line, and happy.

    4. You're Only as Strong as Your Team
    There are 3 partners at Quick Left, and it’s pretty much like a marriage. At different times, we’re going to be in various levels of good/bad moods, different levels of fear and concern about our direction, etc. But, no matter what happens, we’ve learned that we’re best when we’re working together. We have a synergy that stands as a testament to the whole being greater than the sum of the parts.

    5. Nah, We’ll Never Grow Out of This Space...
    Oh boy, did we ever. We signed a 3 year lease in an 1800 sf space, and not a year later we were looking elsewhere to ease our growing pains. We had no idea that we’d grow so fast. We learned that with the right culture and cool projects, we could grow an awesome team and we’re thankful to have such a great crew.

    6. Headspace is Very Valuable
    It’s all too easy to get bogged down by the tactical, day to day efforts. With wearing so many hats and so much to get done, who has the time to be strategic? We’ve learned (and are still learning) to embrace the “lazy” - to make time to relax, make breathing room, get outside and otherwise find ways to create even more uber valuable headspace that is allowing us to push ourselves and our company to grow.

    7. Patience, Grasshopper
    I’m not gonna lie: we are three overachievers, and we want everything to happen N-O-W. We are constantly renewing our commitment to be patient, both with ourselves and each other, as we learn how to make this place awesome. That practice makes for space between now and the ultimate vision that allows things to happen in ways we may not have imagined. It also gives us the opportunity to appreciate the accomplishments we’ve made together.

    8. Surround Yourself with Experts, and Then Let Them Do Their Job
    We hear this all the time: “hire the best” and “surround yourself with people smarter than you.” It’s easier said than done. Surrounding yourself with those experts and then trusting them to do their thing, even if they fail or it’s rough to get started, is another remarkable lesson we learned this year. We realize that the only way to scale is to let the rock stars rock!

    9. Relationships Come First
    This doesn’t mean you keep someone on your staff because you’ve grown to like them as a friend. This means that in order to honor that relationship, you are honest about a situation and willing to have fierce conversations. We’ve learned that we owe people that kind of honesty and respect for the relationship we have with them. And, it’s also true with clients. Some people (and yes, we’ve heard this on many occasions) have said that we are “too nice” but we truly believe that we don’t have to be assholes in order to do well in business and be profitable. So f-- them!

    10. Buying A LeBaron Is A Lot More Difficult Than it Should Be
    But, we’ll figure it out. Stay tuned next year!

  • What We Learned This Year 2011 #48: Barnhart

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    We learned the bigger the innovation, the more it can transcend different peoples, different places, and even different cultures. We lost a man this year whose principles were so big they are true on all levels.

    Steve Jobs sent a giant ripple through the universe.

  • What We Learned This Year 2011 #47: Cultivator

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    Four years goes by really fast.

  • What I Learned This Year 2011 #46: Charles Carpenter

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    1. Denver is a supportive town that encourages branching out and trying something new.

    2. I don’t work well at home.

    3. Time spent with my wife and kids is an amazing gift and something I never want to take for granted, ever.

    4. Clients require attention and follow through always, you can never let up underpromising and over delivering.

    5. You get better at design by doing more design. I never want to feel like I've arrived.

    6. During 2010, my last year at EBD, I worked really hard to up my game and do even better work. That said in 2011 my design work now has my name on it and I perceive it differently. When your own money and reputation is on the line, you think about what you do in a whole new light.

    7. Small business owners everywhere have guts, period.

    8. Following your dreams keeps you up at night.

    9. I've learned to walk on a tightrope.

    10. Don't seek awards, just try to do great work. Getting called out for doing things well always feels better when you're not seeking it.

    11. January is an anniversary of my departure from EBD. I have no regrets. My timing of starting over was right. I am thankful for my business partner Russ Chilcoat who was willing to take the risk with me. The biggest thing is that a year later, the lights are still on and work continues to come in.

    12. Hello 2012. First and foremost, it's time to put up the new site showing all the new work from last year. Once that happens, I'll feel like Wigwam (our shop) will have finally arrived.

  • What I Learned This Year 2011 #45: Jennifer Hohn

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    What would happen if everything we’ve learned needs to be unlearned? (Within reason, of course. Put down the pitchforks and come out of your bomb shelters. If you want to light something on fire, that’s your call. I’m not condoning it.)

    In advertising, this rethinking challenge has been wildly successful. Bernbach went big and thought small for Volkswagen. Then he unthinkably owned second place for Avis. Steve Jobs activated his reality distortion field at will and really got things done.

    Suppose the opposed:

    1. There are no rules, but there are rules. I don’t know anyone in this business who doesn’t seek parameters when approaching a creative brief. Though awesome, the thought of limitless possibilities induces nausea. We want to know the rules so we can break some of them. For a reason.

    2. Common sense isn’t common. (And, it’s kind of boring anyway.) Aside from basic survival and navigation skills, see what happens when you react counter intuitively. Then realize everyone sees things differently. We can’t always make group assumptions.

    3. Get comfortable being uncomfortable. Everyone is uneasy with the ever-changing technological landscape. Get comfortable with that. Stay agile and be creatively agnostic.

    4. The future is the past. Albeit a never-ending, future-feeling remix of the past. Acceptance of the new is linked to previous behavior. For instance, the Google Chrome campaign doesn’t tell us about new technology. It shows us, like it has always been there.

    5. Useless information can be useful. Or distracting. Or hilarious. Surface fascination is ironically deep among creatives. For us, disenchantment is in the details. (That’s right, constructive shallowness is encouraged.) Creativity is the combination of sometimes-unrelated yet related things. So, the more you know, the more likely you’ll come up with an original combination. (And then, really blow people’s minds by relating that to a cat video.)

    6. Contributing is selling. I have to credit this one to our senior writer, Patrick Hunt. He tells me there are babies in Egypt named Facebook. The influence and reach of social media is undeniable. He said, “In 2011 and beyond, hell will have no fury like a citizen scorned. It’s no longer what we sell. It’s what we’re contributing to the global good that really matters.”

    7. Affluence has nothing to do with money. “We are all born wealthy. We’re alive. Anything beyond that should be considered wealth enhancement.” I learned that from Bernard Amadei, founder of Engineers Without Borders.

    8. Humility is loud. Our work can always be better. Always. Own what you’ve done, but build your potential.

    9. Trust enables risk. As Wieden + Kennedy pointed out, "Trust is the secret sauce if you want to do groundbreaking work." If you have a team and clients who truly trust you, consider yourself lucky. Continue to earn that trust.

    10. Fate is choice. It isn’t something that just happens. Life depends on decision and thrives on opportunity. We can choose to embrace the things we cannot change, and affect the things we can.

    In 2011, I was fortunate enough to learn from and work with unbelievably talented people. Thanks to everyone for the inspiration. Let’s do great things in 2012.

  • What We Learned This Year 2011 #41: Changethethought

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    Top 50 things we learned in 2011 at Changethethought:

    1. Don't make decisions out of fear.
    2. Do what you think is right.
    3. Good clients pay on time.
    4. Bad clients don't pay on time. And they never apologize for it.
    5. You can run from the government but you can't hide.
    6. Know when to quit and learn the power of the word 'no.' And stop overanalyzing everything.
    7. Speak the truth, both personally and in your work.
    8. Manage your image. It has to be constantly maintained.
    9. Create opportunities for others and they will seek out opportunities for you in turn.
    10. Find a good lawyer.
    11. You need an accountant. And it's time to get 'financially educated' even though it's gonna suck.
    12. Project managers are nice. (Anyone know any good ones?)
    13. Be nice to your clients, even when they aren't nice to you.
    14. Know what you're worth and set your prices accordingly. If you aren't sure, figure it out sooner than later.
    15. The industry is changing, be prepared to change with it or quit now.
    16. Technology inspires free thinking and in turn spurs action. Just look what happened to the world this year.
    17. Ask your peers and your competition for advice. Then give it in return when you are asked.
    18. Don't wash your dirty laundry in public.
    19. You need the support of your family or your success won't be worth it.
    20. There is more to life than work. And that life inspires the work.
    21. Competition is a good thing so be a good sport. Befriend your competition. You might work for them someday.
    22. There is plenty of room in the market for all of us, especially in Denver.
    23. This business is about communication, so learn how to talk about what you do.
    24. Seek out inspiration and share it when you find it.
    25. Trust your business partners.
    26. Build a fun environment (you have to work at this every, single day).
    27. If it feels like a job, then you are doing it wrong.
    28. Wake up early.
    29. Go to bed late.
    30. Exercise your body and your mind.
    31. Creativity is a lifestyle.
    32. Don't be a sore loser.
    33. Remind your people how much you appreciate them (and mean it when you say it).
    34. Be thankful for everything, especially when things seem tough.
    35. Treat your employees like your family. You probably spend more time with them anyway.
    36. Remember you can lose everything at any moment. So act accordingly.
    37. Build bridges. Don't burn them. If you do, work to rebuild them and be prepared to work double time at it.
    38. Invest in yourself.
    39. Save as much of what you earn as you can.
    40. Try not to worry too much.
    41. Hire people who are better than you. Then find great projects for them that they enjoy working on. Consider this before accepting a project. Always.
    42. Believe in your own success. If you don't, no one else will.
    43. Always ask for a deposit, even if they say no. Insist on it.
    44. You don't have to be evil to make money. It does grow on trees. It's made out of trees for fuck's sake.
    45. Good design is key. So buy some books and study that shit. Pick up one about typography while you're at it.
    46. Take advantage of free press.
    47. Parenthood is awesome. Yeah it's hard, but anyone who tells you it's awful is an awful person.
    48. Owning a business if way harder than working a job. But if you're entrepreneurial, you are wasted at a job.
    49. Don't build your own portfolio site. That project will go on for a year, cost you a fortune and demoralize your entire staff.
    50. Care about your community. It will care back.

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