• What I Learned This Year 2012 #16: Ryan Johnson (from Vladimir Jones)

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    The truth is, our problems are rarely as ominous as we make them out to be. And sometimes, what people want most...is an armrest. Allow me to explain.

    So this year, I boarded a plane. I was lucky enough to be seated in the bulkhead. In the moment, of course, this barely made up for the burdens of our business that sat down with me. Now, if you have been on an airplane lately, you know every flight is overbooked. So, the guy in 6A and I eyed each other optimistically, while noticing 6B remained empty. The steward was about to reach for the microphone, announce that it was time to cut ourselves off from the world and close the door just as 6B showed up.

    He burst through the door like a German Liberace.

    Swinging his briefcase at the heads of the unsuspecting first class passengers. Apologizing, “Entschuldigen sie bitte,” to each row in a heavy German accent. iPad, magazine, newspaper and iPhone clutched in his non-assault hand. Red-faced and sweating it was as if he--in his bright red jeans and silver high-tops and Wham! backup dancer t-shirt--had suddenly realized he wasn’t at the airport to just drink beer and stain his t-shirt with mustard. He was at the airport to catch a flight. He had clearly sprinted from the bar to do just that.

    He hurriedly settled in. For the next two hours we waged an epic battle over the armrest. He would lay claim. I would counter with the deep breath draw in, expand and push. This year, I learned that in the chess match for the armrest, he whose elbow is closest to the seat back has the leverage. And he who has the leverage wins.

    I learned how to remain fake-sleeping while sustaining near-full blown punches to the bicep and forearm. I also learned that maybe the German in 6B needed the armrest more than I did. That maybe my problems aren’t that all-consuming. Maybe by providing the one thing people need, you’ll win in the end. These lessons reminded me once again that we work in a business of compromise.

    This year, I learned that true wisdom is the ability to know which fights are worth fighting. Which of those compromises are worth making. Or not. I learned that the armrest can stand for a lot of things. A laugh. An opportunity. A belief. A team. I learned that my job is to make sure people on both sides of the armrest feel like they have all the comfort they need. And then some.

    I learned that often times the fights not worth fighting are the most stressful. The most unfulfilling. But, the easiest to turn into leadership opportunities. I learned that knowing the fights to fight makes all the difference.

    However, that day at that time, I chose not to subscribe to those higher notions. Not to relent and give up my hard-fought position on the armrest. I denied all aspirations to attain loftier ideals. No, this day I chose to win that particular game of armrest. I don’t know why. However, my win was acknowledged as the plane headed in for its final descent. As the landing gear opened into place, my eyes opened to 6B looking me squarely in the face. He boldly declared out of frustration in his heavy German accent,

    “Du knowest, zie awmvest ist un give und take.”

    I responded almost unconsciously in my very much feigned German accent,

    “Zat ist vie you give und I take.”

    I learned one more thing this year: sometimes, it’s too much fun to mess with people who tuck bright red jeans into silver high-tops.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #15: Ana Bogusky

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    How I look at things is

    all that matters:

    My family is breathtaking and delightful.

    My work is inspiring and satisfying.

    My history is comforting and interesting.

    My health is precious and wonderful.

    My being continues to be reminded of all of this.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #14: Jessica Grenier

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    The journey is what makes the trip. My husband and I recently took a trip to Peru and Ecuador and on that trip we were fortunate enough to do the 4 day hike along the ancient Inca Trail to Machu Picchu. Many people choose to take the train and get there in a few hours, however, we chose to go the long route, which the ancient Incan people walked daily, in hopes of experiencing how they lived. After 4 days and 3 nights of hiking and camping, we crossed through the long awaited Sun Gate. Upon finally arriving at our destination, we stopped, took a look around, and realized... Machu Picchu wasn’t that great. Granted, it was stunning and powerful and visually extraordinary, but it didn’t compare to the 3 days of getting there.

    So, yes, the destination (Machu Picchu) was great, but what we enjoyed and will remember the most was the journey that took us there. The challenges, struggles, smiles, laughter and peaceful moments were what made the entire experience so special and memorable.

    As a photographer and business owner, I’m constantly striving to make it to my next major goal. There is always the pressure of not knowing where your next paycheck will come from or if you’ll accomplish the shoot at the high standards you set for yourself. It’s easy to get caught up in stressful moments and zipping from one job to another, never taking a break or time out from work. But instead of rushing to get to that next milestone and expand business, I think it’s especially important to take note of and appreciate all of the incredible moments and events along the way. This may sound simple, but that's not always the case.

    Just a few other things I learned on this particular journey...

    Endurance. Push yourself and you’ll be astonished at what you can do. The most amazing results can come from the most uncomfortable situations, when you are not sure of the outcome.

    Laugh. In times that are difficult a good laugh will ease all pain.

    Hard is good. This may have come out wrong (eeek!) but what I mean is our work is not always easy, in fact, it’s rarely easy. But if it were easy, not only would it be less satisfying, but everyone would do it. The challenge is what makes it so great.

    So take my advise and don’t take the train!

    I’ve attached a collage of a few candid photos from the journey, not the destination. They may not be photos you love or of people you know, but for me they represent a learning experience and an adventure.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #13: Haley Turner

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    A friend once told me “A comfortable life is not a life worth living.”

    At that moment, I knew exactly what she meant. While my life was pretty easy-going, I was in a rut. There was no challenge to anything I was doing. I felt like I was just existing. I hated it.

    So two years ago I picked up my life in the Deep South and moved out to Colorado. I had a pretty steady freelance career in Atlanta, but I was bored out of my mind in my personal life and something had to give. Why Colorado? The cooler, drier weather, the down-to-earth attitude of its residents, the adventurous lifestyle, and the enormous mountain range that perches like nature’s cathedrals on the horizon. (They still take my breath away.) Everything about this place was exactly what I needed.

    I know people thought I was crazy to give up my cushy Atlanta freelance connections for the wild frontier. However, I’m still taken aback when people tell me “You were so brave to do that.” I wasn’t being brave. I was propelled by my restlessness and a need to get away from the predictable. I think, as creatives, we need to constantly challenge ourselves and strive for something better. Otherwise, that muscle between our ears atrophies.

    So far, moving my life out here has been good for me. For my creativity. For my soul. I have found plenty of opportunities to get outside my comfort zone and I’m never bored. Has everything been perfect? No, but I didn’t come out here so life would be easier. I came out here to see what I was made of.

    If anyone else out there is looking to shake things up, move to a new city or even just change jobs, I say go for it. Fear is a self-imposed feeling and you have control over that. Even if you stumble, you’ll find the fortitude to pick yourself up and keep going. It’s the scars from those stumbles that make us interesting. And give us great stories to tell.

    I’m so glad to be out here in Colorado. Thanks for reading.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #12: Dave Schiff

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    I learned that there's no substitute for good old fashioned give-a-shit. I used to think it was possible to manufacture a pretty good facsimile, but there's nothing quite like the real thing. Call it what you want. Expressing shared values. Aligning around a cause. Believing in what you do. It's all give-a-shit, and there is nothing more powerful when it comes to connecting with consumers, forming partnerships with clients, and attracting top talent. There is no fee or line item on a scope of work for giving a shit, but all the "core competency" in the world is useless without it. As an organization or an individual, it's the most formidable thing you can have, and the most valuable thing you can offer.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #11: John Winsor

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    2012 has been a crazy year. V&S has added a dozen new clients, grown the team by 50% and taken on Havas as a new investor. Likewise, I’ve added a new role of Chief Innovation Officer at Havas along with being CEO of V&S. The dual role has given me some wonderful insights as we all try to figure how to build an agency in a world that is constantly being shaped and reshaped by technology.

    Here are 14 guiding principles that I’ve been thinking about for 2013:

    1. Identify what wants to happen and help it happen

    2. Serve the people

    3. Be a social business with a purpose

    4. Ask forgiveness not permission

    5. Prototype don’t present

    6. Open systems beat closed systems

    7. More transformation less innovation

    8. Do less with less

    9. If you’re going to fail, fail spectacularly

    10. Architecture is more important than execution

    11. Learn how to code

    12. More signal less noise

    13. Small ideas are better than big ideas (thanks @garethk)

    14. Bottom-up not top down

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #10: Wade Paschall

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    I learned that opening your own agency is simultaneously the happiest, scariest, most inspiring, worrisome, hardest-working, funnest-having, soul-crushing, fulfilling, greatest thing you can do. I’ve learned that every agency the five of us have ever worked – good and bad – has provided lessons to prepare us for starting Grenadier. I’ve learned (thanks to Rob) that while almost everyone in advertising dreams about starting their own agency at one time or another, the biggest obstacle is being in the right place at the right time with the right people to make the leap with, and I’m very lucky to have had those stars align. I’ve learned that I didn’t realize how much I’ve missed working with Jeff Graham. I’ve learned (thanks to Randy) that we have no excuses now; Grenadier will be what we make it, good or bad. I’ve learned (thanks to Mark) that anything I can write, he can make funnier, and that anyone, including me, can become addicted to fantasy football. I've learned that when you dream of setting up shop, you're so focused on the big things – i.e. mission, core beliefs, clients, revenue, office space – that you rarely consider all those little, but crucial start-up-ish things like, "Who's buying the toilet paper?", "Do we want yellow, pink or green highlighters?" or "Who's on trash duty tonight?" Lastly, I’ve learned that I should never do these ‘What I’ve Learned’ things while on the road and away from my family. It makes me sound like a sentimental wuss.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #9: Mike Sukle

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    It was an incredibly busy year for our agency and with that come a lot of lessons. Here a few thoughts from 2012.

    The industry may be losing a bit of craftsmanship but it’s innovating at a phenomenal pace. It’s an exciting time to be in this business.

    Momentum is awesome. Inertia sucks.

    An optimistic fool does more good than a pessimistic genius. There are millions of really good reasons why something shouldn’t work. And too often, not enough good reasons why something should. Trust your instincts.

    We’re happiest when our hands are dirty and we’re creating things. That’s why we all got into this business and what will keep us in it.

    Laughter leads to better work.

    No matter how big or successful your business is today, there are hoards of talented young people trying to do it better. Stay hungry.

    I scoffed at Twinkies. I laughed at them. I even used them as the butt of humor in ads. And now I really miss them.

    To read the entire 2012 'What I Learned' series, click this.

  • What We Learned This Year 2012 #8: GRIT. - Sean Topping and Holly Menges

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    To be honest, (generally a good thing but it sometimes gets us in trouble) and for reasons both personal and professional, this year was a really really really really tough year. What we learned, is that we aptly named our company without fulling realizing it. This year has taken more grit than any other year we can recall.

    The learnings we'd like to pass on to you is simply that we all have grit, and you probably don't know how much you have until you are tested. So if you are afraid to take a risk, to go for a job, quit a job, start a company, put your creative work on display for public critique, or ask for help, or admit you are in pain or scared or whatever it is— don't be afraid. It just matters that you put something out there. You will be able to handle whatever comes back. You are stronger than you think. And there are people who love you who make you even stronger.

    Take care of each other out there.

    To read the entire 2012 'What I Learned' series, click this.

  • What I Learned This Year 2012 #7: Ryan Johnson (from Cactus)

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    What I learned this year I actually learned in 1999, and that is this: go ahead and buy a lifetime of shoeshines.

    In the late ‘90s, a street-walking shoeshiner worked the area around Larimer Square in Denver. A wiry fellow with a broken-tooth grin, his approach to selling shines consisted mostly of heckling passersby. “Shabby shoes! Shabby shoes! You got shabby shoes!” he would sing with a smile. “You ain’t got no woman on your arm ‘cause you ain’t got no shine on your shoes!” I heard that one a few times.

    I worked for a small agency called Reece and Company at the time. The agency was located a block off of Larimer and we would see the shoeshine guy regularly on coffee walks and lunch breaks. Dave Reece, owner and leader of the agency, had been an occasional customer, stopping by for a buffing before meetings. I know that along with the shines, Dave enjoyed the conversation.

    Dave Reece was, among many things, an adman. He loved the business, he loved the creative process, he loved his clients and he loved the group of people he got to work with every day. He could tell a good story, and he knew how to listen. Clients appreciated this. We all did.
    Early in 1999, Dave visited the shoeshine guy and was given a sweet offer — a lifetime “membership” for just $50. Dave took the deal and parted with a 50-dollar bill.

    In March of that year, Dave was diagnosed with brain cancer. In September, he was gone. He was 46 years old.

    In the months after his diagnosis, Dave made just a few visits to the agency to see the crew. We were all in a fog of sadness and uncertainty. Our leader was dying and the future of the agency was not yet determined. On one of those visits, he mentioned his ill-timed shoeshine deal to someone.

    “Well, isn’t this a bitch,” he said. “I just bought a life’s worth of shoeshines and I get freaking cancer.”

    Here was a man facing his own mortality and he was making a joke to soften the gloom, to make us laugh. It made sense. That’s how he approached the business. When the self-imposed seriousness of the work was getting us down, Dave was always there with an inappropriate wisecrack.

    What I learned then I remember always – even in the dark hours, you have to make room for lightness and levity. The other message? No one really knows what’s around the bend, but $50 for a lifetime of shined shoes is a good deal. Take it.

    To read the entire 2012 'What I Learned' series, click this.

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