Dear Me, On My First Day of Advertising #6: Evan Fry

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Dear 24-year-old Evan,

Hey man, it's me. Rather, it's you. From 20 years in the future. How you doing? Aside from dealing with that terrible haircut, I mean.

Let me get to the point. I'm writing because today is your first day in your first ad gig. And there's some things I want to implore you to not lose sight of as you progress in this business.

And you might lose sight. Because it's going to be hard to get where you know you belong. To scrap and fight your way out of your first gig, out of the mediocre shops, and earn your way into a truly great ad agency will require dedication and single mindedness.

And it's going to be even harder once you crack that elite level. It'll take years, too. But you're going to do it. Cuz you're not going to give up.

But. Here's the thing I want you to do for us: As your career success accumulates, and the added responsibilities pile on, stay honest with yourself. OK?

What I mean is, if at any point along the line you realize you don't really love what you're doing, don't stay in it just cuz you look down and find you've become shackled in "golden handcuffs."

Don't misunderstand. I know you need a job right now. A real job. A career. And this one for sure seems like the right one for you right now. You've shown some promise in school, it seems like a lot of fun, and I get why you're doing it. It's one of the best "jobs" any lucky 1st-world sucker could score.

But please keep perspective. Don't get so focused on trying to "make it" that you discount the very true fact that you need to do what makes you feel satisfied. Time will pass fast. And unless you stay honest, you might one day realize that you were so concerned with career success that you didn't plot out life-success.

And what I mean by that is: Doing for a living that which fosters your sense of well being and happiness. Money cannot — and will not — make up for doing anything short of that.

OK. That's it really. Now go get a better haircut. Oh and dude, be cool to your first Creative Director. She knows a shitload more than you do. Be nice.

To read the entire 2013 'On My First Day of Advertising' series, click this.


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