Is Denver prepared for the shift?
While the chances of print and outdoor advertising going away any time soon are slim to none, studies suggest that spending on alternative media, such as websites, micro-sites, content for mobile devices, email campaigns, and search marketing are poised to show the largest growth in terms of marketing dollars spent over the next five years. So the question is… How prepared is Denver?
According to Forrester Research, annual interactive marketing spending will reach $61 billion by 2012, which is estimated to be 3 times more than is currently being spent.
With faster connection speeds, greater home-computing saturation, and new mediums at which to reach consumers, such as podcasts, RSS feeds, YouTube, and MySpace, online advertising is becoming more and more of a viable marketing strategy with ever increasing levels of ROI.
As this trend continues to gain momentum, and more and more brands begin to leverage these emerging vehicles, how well is Denver poised to meet the demand for such a paradigm shift?
For anyone who has dropped by the job postings page recently, you may have noticed that there are over 10 current listings for interactive specialists of some form or another. We have talked to at least a few agencies in town who have begun to widen their search to a national level for these allusive professionals.
Being in such high demand, are these developers simply moving to more established landscapes, or is Denver simply a microcosm of a national drought? And if so, will the laws of supply and demand drive up salaries for these individuals in order to encourage more of the workforce to embrace the required skill sets?
So here is what we want to know from those of you on the front lines :
• In looking for human resources to help build or grow your interactive offerings, what luck have you seen so far, and if you have found who you were looking for, were these people found locally, or from out of state?
• If we are in fact coming up short, what will it take for Denver to meet the demand as it continues to grow?
• As an out of state interactive expert, does Denver offer a compelling case to bring one’s talents to the Mile high City?
• Are we experiencing a local unbalance, or are other cities experiencing the same mad dash to fill these roles, thus making the national competition even more fierce?