What Do The World's Best Think of The Denver 50?
A good test of the worth of any new idea in any category across the world is whether thought-leaders embrace it upon it’s introduction. The test for the New Denver Ad Club’s idea – a reinvention of the staid ad industry award show, called The Denver 50 – is whether the best people in the world agree to judge the annual show’s entries. The best people in the world have agreed to judge the upcoming 2008 show.
Gareth Kay of Modernista!, Adam Owett of Sony BMG Music Entertainment, Rob Schwartz of TBWA, Ty Montague of JWT and Scott Goodson of StrawberryFrog are lined up. Across the world, award shows are chasing talent of their caliber, and here they are dissecting the work coming out of Colorado. What we wanted to know is why they agreed to judge The Denver 50. So we asked. Gareth and Adam’s responses are below. We expect the other three to be coming soon.
“As I understand it, The Denver 50 is about IDEAS, not TV commercials, billboards, websites or packaging. That resonated with me because I work in ideas, the platform that the idea is realized in comes second, and if the idea can’t live across various platforms, maybe it’s not a good enough idea. That’s how I work. That’s how my team works. That said, I was frustrated with how ad agencies and their holding companies Balkanize creative into digital, TV, print, event, packaging, media, etc. That’s why I left the traditional agency business. At Sony BMG, I’ve been able to unify all disciplines so all the focus can be put back on the idea, without the the distractions of competing P&Ls from entities that work in one platform or another.”
Executive Vice President, Creative Group
Sony BMG Music Entertainment
“The Denver 50 is great for two simple reasons. It’s great because it’s about the only category of awards that really matter, the idea. And it’s great because I’ll get to see amazing work I don’t see that often in Boston. The inaugural 50 really impressed me by their breadth, depth and freshness. I’m hoping this year’s awards will be even better.”
Head of Planning
“Impossibility leads to all the possibilities. Matt Ingwalson and The Denver 50 have carved out a nationally respected communications show from scratch, one that not only honors excellence in Colorado marketing but has the potential to represent the future of our industry on a much broader scale for one reason: Matt pushes the boundaries and has opened new doors for people from new places. I’m proud to be a part of this evolution in the making. The show kicks ass.”
Founder and CEO
What do you think of The Denver 50? Will you enter work this year? Speaking of, look for the official call-for-entries in the coming weeks with a mid-August deadline to get your best ideas in.