January 22
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The New Denver Ad Club is Proud to Sponsor: Marketing in the Era of New Media
The marketing and advertising world is going through a revolution. The catalyst for this revolution, now often referred to as the “User Revolution,” is today’s consumer who is taking control of content delivery, consumption and branding. This modern consumer is taking increasing control of the consumption of information and content that used to be distributed by networks, studios, publishers, and retailers.
The Denver Business Series is pleased to present a stimulating discussion on trends in marketing with a panel of advertising service providers, television service providers, newspaper publishers, and advertising agencies in both the digital and traditional media arenas. This panel discussion will highlight how new technologies are enabling advertisers to better target consumers with local and context relevant, well-timed offers and messaging.
Panelists: * Vince E. Chirico, Mountain States and Southwest Regional Head for Google * Scott Higgins, Director of Interactive Television, Echostar * Morgan McAlenney, VP of Digital Marketing & New Media for the Integer Group * Elaine Zinngrabe, SVP Interactive for the Denver Newspaper Agency
Moderator: * Mark Taylor, SVP of Strategy and Business Development for Level 3 Communications
When: Tuesday, January 22
5:15 – 6:15 pm Hors d’oeuvres and drinks
6:15 – 7:30 pm Panel discussion
7:30 – 8:00 pm Audience Q&A
Where: Denver Newspaper Agency Auditorium, 101 West Colfax Avenue, Denver, CO 80202
Info: The Denver Business Series
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