Creative Crackdown, Part One
A lot of agencies send us their entire website of work to review. While we greatly appreciate it, we’d like to start encouraging shops and freelancers to send individual pieces of their best work as completed. (Anyone want to show off what they sent to The Denver 50 last week?)
With this in mind, we’re introducing the Creative Crackdown – a chance for your work to be put up and critiqued by the insightful readers of this site. As a bonus, we’ve roped in a group of friends from Tequila, TBWA\Chiat\Day’s in-house interactive agency, to weigh in on the work as well. The long-term idea is to grow this network of commentators from outside of Denver to give us a true gauge of the work being done here.
The first brave agency to be tossed to the wolves is Reed Hill. Below, is an explanation of the strategy behind their piece. Click here for a sequence of images from their project. Then, come back and let them know what you think.
When architecture firms get too busy, they can hire The Archetype Alliance to help them quickly and accurately bust through CAD projects. This piece was direct mailed to architects to let them know The Archetype Alliance can be used to help expand their firm at any given moment to any given size – allowing them to conquer the workload and generate more income.