Creative Crackdown, Cactus TV
By / /
The third individual submission in our new running series is up for your honest feedback. Once again, our friends from Tequila, TBWA\Chiat\Day’s in-house interactive shop, will be joining us to give their take on the work (with more heavy hitters to come from other shops around the country soon). Here’s the set-up for this new spot from Cactus.
Cactus Marketing Communications has just launched its first television spot in a new wave of off-beat commercials for the youth tobacco prevention campaign, Own Your C (Own Your Choices).
Rather than focus solely on the topic of tobacco, the innovative campaign empowers Colorado youth to make educated choices and encourages them to own the consequences of those choices, good and bad.
With the tagline, “Make your own choices,” the spot reminds the audience that if you aren’t strong and resolute, someone else may make your choices for you. The spot drives viewers to visit ownyourC.com, an evolving, interactive website that serves as a forum for teens to exercise their choices.
Comments
Mike King September 18, 2007
Simple and funny, I think
Simple and funny, I think it’s the best of the C campaign and that’s not just because I’m a sucker for spots with subtitles.
heather Crank September 18, 2007
I really love the concept!.
I really love the concept!. I’d really like to see one close up of the genie’s face, maybe when he says tick-toc.
nice job!
FFWD September 18, 2007
What the hell is Own Your C?
What the hell is Own Your C? First thing I think of is Mercedes-Benz C Class cars? If your new to this brand then I think you are lost without a want or need to view the web site.
Dan September 18, 2007
Whoa! Hold up now! This spot
Whoa! Hold up now! This spot actually has a concept and mesage!
Is this going to fly with all of those savy teens?!
I think it it’s great, but I’m old and love to make bad choices already.
What the hell is the genie holding in his hand?
Your friendship is is now very suspicious is fukin classic!
Nice stuff cactus people.
Now try actually selling a product for once, you bunch of PSA hocking funsters 🙂
espi September 18, 2007
LOL! tik tok
LOL! tik tok
d September 19, 2007
I can’t agree more. This spot
I can’t agree more. This spot drives a dagger in the heart of all the evil in the world. The genie is obviously suppose to represent sadam husan and the oil cartel. While the basket ball kids harken back to the old give and take of chewbaca and han solo.
The goal of “genie” was not to celebrate cinematic history, the spot relied on absurd violence and sex to drive home the story. I loved that idea, it was very American.
Strahl tried to make a real film. There was no exploitation aspect – no sex, just 30 seconds worth of fun, and the most unimpressive car chase scene in the last decade. Ironically, his “good” film turns out to be so good that it’s better than the rad shoes he set out to replicate in the first place.
Cactus has made vast improvements to the single-player experience in this sequel. Viewers take on the many roles required of them as Colorado natives. A compelling story line coupled with open-ended, mission-based objectives and frenetic subtitles make the single-player mode worthwhile.
Nicely done.
TQLA/LA September 19, 2007
Love the humor approach, as
Love the humor approach, as I’m tired of hearing that smoking is bad for me. I like the thought, but this particular execution is a bit light in delivering on that line. It’s not make your own suggestions, it’s make your own choices.
Schizz September 24, 2007
I saw this on the tele last
I saw this on the tele last night while watching the Family Guy, “Star Wars,” special. I thought it was great…tired of seeing people in body bags, or people with hairy backs…etc,.
Paul September 25, 2007
This is one of those spots
This is one of those spots that causes people to talk. Talk is good. And, that last line is brilliant. Well done.