What The Fuck Were They Thinking, #1
If you ever got Adweek’s email blasts in the past, you’ll know who we stole this idea from. (Actually, one of our brilliant readers suggested it, so we can’t take all the credit.)
In this new running series, called “What The Fuck Were They Thinking,” we’ll randomly pull a piece of work from one of the agencies in town, post it and then allow you to attempt to dissect the thinking that went into its creation.
Our first selection is this outdoor board promoting an event at Aspen Grove shopping center.