These spots have been floating around for some time, but our friend Joe Mease from HIM Creative reminded us how great they are. They’re from a campaign running in Canada to prevent workplace accidents. The creator of the YouTube post claims the five spots are put together in order of most painful to least painful. You agree?
The Wall Street Journal and Adrants have an interesting story on NBA star, Steve Nash, producing his own Nike spot. Pretty nice spot when it’s all said and done.
Mr. Nash, who plays for the Phoenix Suns, says he is happy with how Nike has marketed him but felt he could come up with an ad that reflected more of his personality. There was little financial risk to Nike, since the campaign would require no ad buy. He says he got the idea from the young fans who take pictures of him with cameras and phones during his informal workouts. “There’s such an appetite for the ordinary stuff I do every day,” he says. A Nike spokesman said the company has no problems with Mr. Nash’s ad and welcomes other athletes to follow in his footsteps.