Two great sets of Guinness work here out of BBDO, NY. The first encourages people to “Treat St. Patrick’s Day like a real holiday.” Love it.
The second is from what seems to be the follow-up campaign in which they’re asking other national holidays for their opinion on Proposition 3-17 – Guinness’ proposal to make St. Patrick’s Day an official holiday. See the other two spots here and here. Love it. Love it.