First it was Adidas’ soccer-inspired installation at Vienna’s Giant Ferris Wheel; and now, Pepsi is bringing this new-school billboard style branding to the States in a big way. The Meadowlands’ Xanadu Park is the next generation of malls, and its globe-bearing ferris wheel – at a staggering 287 feet – will be America’s largest.
So tell us, what do you think? Is the vibrant red, white and blue monolith a shining beacon of American pop-culture? Or is it just another pockmark of consumerism on the national landscape? We want to know: you are GeneratioNext, after all.