• Western Spaghetti by PES

    / Comments (3)

    From the uniquely twisted and preternaturally original minds at PES comes this unique transformation of everyday objects into a conceptual culinary masterpiece.

    Check out more of their animation and ad work, here.

  • ShitBegone TP

    / Comments (1)

    They say it’s marketing genius. We say keep that stuff the hell away from our bottoms.

    (Via Scary Ideas)

  • Give Suicide A Chance, Feldman

    / Comments (2)

    Corey Feldman + Peta Ad With A Bad Pun = Monitor With a Fist Hole In It

    (Via Copyranter)

  • Sponsored By The Letter G

    / Comments (0)

    In the stranger than true mash up category, we bring you the Sesame Street meets Cloverfield trailer – Groverfield. Good luck.

    (Via Collegehumor)

  • HBO and Campfire's True Blood Campaign

    / Comments (0)

    From Campfire, one of the true originators of viral marketing (founded by two of the creators of The Blair Witch Project), comes this impressive and robust campaign to promote – it turns out – the new HBO series True Blood.

    From The New York Times: On May 21, HBO and Campfire… began sending cryptic letters in black envelopes sealed with red wax to people who might generously be described as pillars of the goth community: horror film bloggers, subscribers to the horror movie magazine Fangoria and the like.

    The letters were written in dead languages like Babylonian and Ugaritic, but — to no one’s surprise — the recipients duly pitched in to translate them. The group effort, carried out on blogs and message boards, led to a macabre Web site guarded by a beautiful vampire, where visitors could view short prequel episodes to HBO’s new series and learn about a product called Tru Blood that obviates the need for vampires to feast on humans.

    True Blood, about a world where vampires emerge from the shadows to join everyday society, would seem to be a good candidate for such a promotion. It comes with a built-in fan base of people who have read the vampire mysteries, but the plot is complex enough that viewers could benefit from some advance explanation.

    The original news announcement:

    Global reactions to the vampires:

    Real life locals are interviewed:

    The fake product, Tru Blood, a synthetic blood nourishment beverage that replaces the need for vampires to suck the blood of living humans – encouraging vampires once and for all to come “out of the closet” and into the real world:

    Vampires begin coming out:

    Hope the show lives up to the cinematic and dramatic excellence created by the campaign. Man, the advertising playing field is getting complicated – and way more interesting.

    Read more about it here.
    And on Campfire’s blog here.
    Watch it unfold daily here.
    And catch up on the entire back-story here.

  • Spike TV: Boba

    / Comments (0)

    Might be a little booze being served at that convention. Agency: Mother, New York.

  • Vice Magazine Glow in the Dark BMW Ad

    / Comments (1)

    Advertising finally comes to the front cover of magazines, via this glow-in-the-dark BMW 1 Series ad in Vice Magazine. Unannounced by the publication to readers, the execution offers a fresh surprise when the lights go out and you kiss your old lady (or old man) goodnight. Sweet dreams, camper.

    (Via liquidicity)

Rocket Fuel