For the upcoming Condemned 2 game release, Yukfoo in NZ created these three cutesy/macabre virals. One of which has now been pulled due to complications with Hasbro Toys surrounding the characters and their strong resemblance to the company’s trademarked My Little Ponies. Director: Julian Stokoe of Yukfoo. Agency: Clemenger BBDO.
Check out the site that accompanies the campaign too. Lovely lovely.