• Coke's Cultural Collaboration

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    A friend just sent us a link to a pretty cool offering from Coca~Cola as part of their Design The World A Coke project, they created called WE8.

    It is described on the website as “an artistic and cultural exchange like no other.” They paired eight of China’s most innovative artists and design shops with eight of the top progressive musicians from the west to create eight collector’s-edition aluminum bottles with accompanying soundtrack. Each bottle expresses a different theme: Happiness, Active Optimism, Human Collaboration, Peace On Earth, Individual Perseverance, Healthy World, Uplifting Moments and Global Harmony.

    Expanded View

    Pretty much everything about this project kicks ass. The intro delivers some pretty cool insight into the logo design. The site is bold, yet clean in its design. The active mouse-over bottle/artist display, limiting the need for click-through navigation, is engaging. You do have to click to learn about individual artist/musician pairings, but the navigation is really intuitive and the insight you can gain is well worth it. Our only complaint is the availability of the bottles. The promotional events where the public could get these bottles are actually a series of mall concerts for the Simon mall chain.
    (Yes, Coca~Cola is a co-sponsor.)

    Unfortunately, this leaves us Coloradans high and dry, unless you are planning to roadtrip to Edina, MN. You can, howeve,r buy them at 8 bucks a pop online right here.

  • Irn Bru: If...

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    Wonderfully poetic and patriotic spot. Agency: The Leith Agency.

    (Via Duncan’s TV Ad Land)

  • Adobe: House of Cards

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    Check out this sick interactive splash page for Adobe’s Creative License site for CS3 created by Goodby and Flash genius, Mike Kellog. Have to say, it’s been ultra-astounding to watch Goodby, Silverstein & Partners evolve from one of the best TV and print shops in the country to the new media juggernaut they are today. Emulate them at all costs.

    (Via Feed)

  • This Makes YouTube One Million Times Better

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    This is going to get interesting.

    Maybe you all know this already, but YouTube has recently added some new features to the site, under the rather dry title of YouTube Annotations, which allow you to add interactive commentary to your films. Another possibility is to add hyperlinks from your film to others, as is demonstrated in this sweet videoblog by Rupert Howe.

    YouTube Annotations is still in beta which means you can only get the “choose your own adventure” feature when watching the video on their site (not through embedded videos like the one below).

    So, go here to experience it for real.

    Additionally, it appears this dude began the trend. Radical evolution of YouTube.

    (Via Creative Review)

  • Quiet Glover Interviews the Heineken "Disrupters"

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    Remember the controversial “F#*@ It” Heineken viral ads we posted last week? (See ‘em here if you don’t.) Well, Quiet Glover did an exclusive interview with the creators to find out what’s behind the spots, and they were kind enough to send the link our way.

    Did they imagine their work would be such a buzz on the internet? Do they think their work has a good or bad influence on the Heineken brand image? Do they agree with the fact that their work may be shocking or unethical?

    Here’s the place to find out.

  • Amnesty International: Ink

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    You might remember the first piece in this campaign winning a gold lion at Cannes. Here’s the equally-well-done sister spot, called “Ink.” Lovely. Agency: TBWA\France.

  • Vauxhall Unveils New Auto – Men In Black-Style

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    A pretty nice way to call attention to a new car launch.

    According to an article on the London se1 website:

    A strange crater appeared in Potters Fields Park on Saturday as part of the launch of Vauxhall’s new Insignia car range.

    The large object had ‘landed’ on the grass next to City Hall and was emitting smoke and a strange noise.

    Men in dark glasses were guarding the crash site and refusing to explain to passers-by what was happening.

    From what we can ascertain from our web search, (or at least the way we envisioned it going down) the object remained in the field all weekend, and was extracted via crane on Monday. The tubular object opened and “dropped” the car 45 feet. The women playing instruments are pretty cheesy, and you can tell it was actually lowered via cables, but it was still a pretty novel introduction.

    (Thanks for the link, James.)

  • Lego Steven Hawking

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    Proving you really can build anything with Legos.

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