Thanks to a loyal Egotist reader, we were just made aware of the latest slap in the face to Colorado’s professional design community. It seems another one of our neighbors to the north just doesn’t get it.
Loveland has put out a Call For Entries for a holiday logo contest. Yes, this is the same city whose downtown business partnership recently held a logo contest with a gift basket for the winner. This time, they are simply asking us to whore ourselves out. There is no mention of compensation for the winner.
We are posting the press release (taken directly off their website) below for you to read, but we are purposely deleting all references to the group’s site as we don’t want to aid the success of this travesty in any way. In fact, we want every person reading this to express to these yahoos just how insulted you are about their actions. Take the next five minutes to send an email telling these people how stupid this move is.
THE CREATIVE COMMUNITY MUST TAKE A STAND, AND THE TIME IS NOW.
We don’t want to hear any bullshit about people having the choice to participate or not. Read the writing on the wall. If we stay silent about even one more competition, we are essentially telling every small community and small business that it’s okay to not pay for creative. And you can damn well be sure the big clients will soon be asking why they’re paying so much for their work when they could just hold a contest and save themselves some money.
You may be thinking, “This is just a logo, what’s the big deal?”, but as Aquent proved just last month with their website competition (article here) it won’t stop at just a logo. Also how many small design shops here in Colorado depend on small clients and logos for their existence? Whether you work at a small shop or a big agency; whether you are a writer, designer art director, photographer, illustrator, producer, account person or even in media; we are all at risk here, and we must stand united.
Getting paid fair value for our work is already difficult enough. It is every creative’s responsibility to stand up against this scourge. If we choose to turn a blind eye to this contest, we are basically loading the gun and pointing it at our own heads. The Denver Egotist is not willing to simply stand by and let this happen. We have already taken our own steps, beyond this post, to call these people out. You should do the same. But let’s be civil. As much as we’d like to let loose on these folks, vulgarity and threats would only hurt our cause.
Send your e-mails to:
Ashlee Struble at email@example.com, 720-982-5125
Kim Vecchio at firstname.lastname@example.org, 720-254-8877
Here’s the press release for your viewing displeasure:
FOR IMMEDIATE RELEASE
[CLIENT NAME REMOVED] Logo – Call for Entries
LOVELAND – Engaging Loveland and the [CLIENT NAME REMOVED] marketing committee is hosting a competition for the design of a logo to be used on all printed and electronic material associated with a new community promotion – [CLIENT NAME REMOVED].
[CLIENT NAME REMOVED] will list and promote all holiday events happening in Loveland between Thanksgiving Day and New Year’s in 2008.
Artists are asked to create a logo for the [CLIENT NAME REMOVED] promotion using the specifications provided. The design must be suitable to be reproduced in both color and black and white print, as well as reproduced on the [CLIENT NAME REMOVED] website. The winner will be required to sign a release form that transfers all rights of the logo design. The competition is open to anyone in the community.
All submissions must be original work
Artists may submit more than one design
Design must include lovelandholidays.com
Logo must be at least 2”x 1” in size and landscape design
One camera-ready black & white and one color image must be submitted
Submissions should be 8.5” x 11” or smaller
Include name, address, phone and email address on each submission
Artists may include a short explanation of their design concept, if desired.
All submissions must be received by Friday, September 5, 5:00 p.m. The winner will be notified by Monday, September 15.
Submit proposals to: [INFORMATION REMOVED]
For more information, contact to Ashlee Struble at email@example.com, 720-982-5125 or Kim Vecchio at firstname.lastname@example.org, 720-254-8877.