We’re only five months late on this one. (Or are we seven months early?)
Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only. The April Fool’s day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW yet push the idea just beyond the plausible.
Past ads have included the ‘Toot and Calm Horn’, T.C.H. system, which creates a noise that manages to calm, rather than aggravate other drivers. And the Marque Wiper that keeps the enamel bonnet badge sparkling clean (pictured below). Read up on the campaign and see more examples here.