Bouncing off the strategy, “Kidspeak for grownups,” TDA Advertising & Design launches this colorful new campaign for the children’s water, bot. The work features three simple animated figures (for bot’s berry, grape and orange flavors). In movie shorts that will premier in-theater at independent venues (check out one here) and in radio (check out one here), the characters playfully speak in no known tongue – equally unintelligible from spot to spot – with each piece of communication ending in the line “bot is good” after the characters find themselves doing something bad.
The broadcast will be accompanied by print, running as regional newspaper, wild posting and in-store, along with the new botbeverages.com website. TDA also worked on the packaging.
Creative credits for the advertising and package design go to TDA creative director/copywriter Jonathan Schoenberg, creative director Thomas Dooley, art director Alex Rice, copywriter Justin Horrigan, and designer/illustrator Brizida Ahrnsbrak. The animation company is Spillt, Denver, and the web developer is Periscopic, Portland, Ore.