If you haven’t already seen the breaks for AT&T’s Team USA Soundtrack website be sure to keep an eye out for it, because the site was created by The 1st Movement over in Englewood. Not only are they helping bring more high profile work into the area, they were also kind enough to share a behind-the-scenes peek into the project.
Designed exclusively for the 2008 Olympic Games in Beijing, China, the AT&T Team USA™ Soundtrack was a truly once-in-a-lifetime interactive project. Featuring exclusive videos, music tracks, and interviews with renowned recording artists, the site benefits Olympic athletes by creating genuine emotional cross-appeal among sports and music fans. But creating something so ambitious for a time-sensitive event like the Olympics, posed unique challenges. The site needed to attract as many viewers as possible in the short weeks leading up to the 2008 Games.