When Cactus launched the recent ‘The Cigarette is Dead’ campaign, we thought it may have meant the death of the exceptional ‘Own Your C’ campaign directed at teens (previous work here and here). Alas, we were incorrect, as Cactus has just alerted us to the launch of Own Your C 2.0 – an evolution of the Own Your C campaign focused on empowering teens to own their choices and recognize the consequences of those choices, including how they relate to tobacco use.
There’s a ton of new TV work, with each spot driving viewers to ownyourC.com – a site developed in collaboration with AgencyNet. The site is “a rich online community that encourages teens to share, connect and influence conversations with peers about the choices they face every day.” Another fantastic integrated campaign from a Colorado agency on fire.
The ad campaigns that wheezed out of Redmond in 2008 were hamstrung by dull, derivative concepts and personalities that believe cutting-edge pop culture is to be found on television reruns — exactly what one would expect from Microsoft.
So it’s not surprising that when Crispin Porter + Bogusky finally produces something with a little cool and panache, it’s through an obscure t-shirt campaign that won’t get noticed outside of a few hipster and design-wanker circles.
Exhibit A: the “right way” to exploit a nerdy cultural icon:
We know that our friend Joe Mease has kept quite busy this year, but we are glad he decided to take what little free time he must have, and apply it towards a new look for his personal portfolio site.
With a portfolio of work like Joe’s, we can see why he didn’t feel compelled to give us much more than a phone number and email link. As always, we are glad to see that one of our hometown veterans hasn’t lost his touch.
..look at the marketing manager’s other option. He decides to go with a Colorado agency. Now what? Well, he can kiss goodbye to his boondoggles. No more flights to New York, complete with bulging expense reports and fine sushi dinners at Morimoto’s restaurant. And let’s not forget the overnight stay in a five star hotel. Nope, he’s gone from being a rock star client to your average Joe driving a few blocks downtown for a meeting over some Jason’s Deli sandwiches. Wow. Big time.
Your Holiday Card entries, that is. The assorted holidays are approaching and now is your chance to show off your goods. Do a card, a website, a Suzuki Hayabusa 1200cc racing motorcycle with a ribbon on it or whatever you like. Just submit them soon!
Winner will be glamorized and fully credited on the official Egotist Holiday Card that will be sent to more than 950 billion viewers. (Actual numbers may vary.)
Thanks to the holiday submitters who have already submitted their submissions.
Read the original post and send submissions to the[at]denveregotist.com.
Something’s going on over at FriendsofMine.tv. It appears to be a new motion graphics collective comprised of local talent. The site is obviously still under construction, but with Adam Espinoza and Adam Singer being a part of this, we foresee good things. Anyone have any more information on this?