Equipo Roca is a cross-cultural marketing firm located in Denver that executes market research and consulting services – mainly focused on youth action sports and the U.S. Latino market. They just worked in partnership with Futuristic Films to relaunch Op exclusively at Walmart.
The Op Open Road TV spot on the Op.com site is one of the deliverables for the actual campaign, shot by Futuristic Films on-location in Los Angeles. Additional elements of the campaign, including broadcast advertising and HD in-store video content will also to be produced by Futuristic Films over the next several months.
Agency: Iconix Brand Group
Client: Ocean Pacific
Production Company: Futuristic Films
Producer: Brendan Kiernan
Cinematography: Jasper Gray and Frank Pickell
Editor: Frank Pickell VFX and Titling: Jeremy Lindenmeyer
Additional Design: Adam Espinoza
Shot on-location in Los Angeles, California
Post-production completed in Denver, CO at Futuristic Films
After 26 years of mostly ups (and one very tough down of late), Denver’s well-respected McClain Finlon is changing ownership as announced today. Paul Leroue, current President of the agency, will become primary owner. He acquired the agency from Cathey McClain Finlon. The agency will continue as McClain Finlon and the ownership change is a friendly internal transition. Leroue will become CEO in addition to his responsibilities as President. Cathey Finlon will be an investor in the firm and chair of the board.
A few select quotes from the release:
“My vision for McClain Finlon from the very start was to build a 50 year business from a Denver base,” said Cathey Finlon, CEO of the firm. With 24 years to go and maybe more, the 62 year old Finlon said, “We’ve built a great legacy for the future. And now it is time to turn the reins over to a new leader.”
“We will continue the business approaches which have made McClain Finlon strong, ” said Leroue. “Cathey has done a great job running this organization for a long time. My goal is to carry on her legacy.”
If there’s one key item we’ve learned in all our years in the biz, it’s to leave certain aspects of the biz to the experts. This includes, but is not limited to: photography, illustration, copywriting, art direction, design, programming, voice-over and most importantly of all, pay attention to this one people, FILMPRODUCTION.
Unless you’re some kind of super-genius like Fallon’s Juan Cabral, stay away from the camera. Stay away from the stage. Stay away from casting. Stay away from the actors. Stay away from directing. Stay away, Goddamnit, stay far away. Unless you’ve got the experts to help guide you. If not, and mark our words here, there’s a very good chance you’ll end up with something like this created by Denver interactive firm, Faction Media.
For all of those who poo pooed Cypher13’s Soft&Furry™ logo contest last week here and here, the results from week one of the contest we’re pretty darn admirable – both in terms of design and the number of submission – 85 in total. The winner of week one was Ivan Pashenko. Still plenty of time to get in on this thing if you’ve changed your tune.
Boulder’s getting all worked up over new employee transportation for CP+B employees. Good stuff here from the Daily Camera.
The “Disruptive Thinker Transport,” a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city.
The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and drop-off locations throughout the city, has led curious passers-by to call Boulder police asking what the bus is all about.
One Camera reader commented in an e-mail that the bus is “vaguely militaristic” in its appearance and a little disconcerting.
Alex Bogusky, co-chairman of the Miami-based company, said that’s exactly what he was going for.
“It’s designed to look like a prison bus,” Bogusky said. “I didn’t want it to look like regular public transportation.”