The folks at Denver agency Notchcode had a brutal experience this morning trying to put through an order on the Denver Zoo website built by another local interactive shop, Malenke | Barnhart. So much so, that their lengthy critique of the experience now resides on their blog. Go read it for yourself and witness one of the main methods in which brands fail and succeed in the world today—through online word-of-mouth.
(To be fair, the zoo has posted a message to say they’re working on the matter due to order overload, and as noted in the comments below, this portion of the site was not designed by M|B. Good to get your facts straight before jumping into these matters with a full-bore rant, we always say.)