We understand the importance of today. We don’t need to be lured into voting with a tasty fat bomb. But there are some folks who can’t do anything without the promise of a treat. For them, Krispy Kreme is giving away a free star-shaped doughnut to every patron wearing an “I Voted” sticker. Democracy is delicious.
Gum Election is a guerrilla art project that started in NYC in October 2008 that lets you literally vote with your mouth. The second and third shots below are from Boulder, where it’s surprising Obama got gummed at all.
For those interested in the finale of this story, Boulder’s design agency, Moxie Sozo, said goodbye yesterday and boarded a plane to The Lost City of The Incas. They’ll be hiking through the Andes, cruising the Amazon, exploring Machu Picchu and trying to avoid getting mugged or kidnapped in Peru. Pretty amazing, considering most shops are cutting benefits in today’s bootstrapping economy.
Denver’s Sukle Advertising & Design is back with the sauce for Fuser. Fuser is a free email aggregator, which allows you to access all your email and social networking messages in one place – thus preventing important messages from being missed or received too late.
The campaign launched with a bi-coastal out-of-home effort. Sukle scattered urgent missed messages across San Francisco and New York City neighborhoods, as though lost. The messages began appearing during music, film and other high-foot-traffic festivals. Additionally, a microsite was developed, nevermissamessage.com, where visitors can create their own missed and lost messages, as well as check out an archive of missed messages – some of which are depicted in the rather irreverent animated videos posted below. Lovely work out of an agency that continues to shock us with its greatness.