A breaking newspaper and radio campaign from TDA Advertising & Design for the 2009 Special Olympics World Winter Games aims both to raise funds and draw attendance, and also to change the general perception of Special Olympics.
Three print full pages compare Olympic and Special Olympic slalom courses, ice rinks, and finish lines. They are the same. In the radio :60, a 26-year-old athlete with an intellectual disability, John Franklin Stephens, describes the Special Olympics experience as, for once, not being aware of being different.
The campaign will run in local newspaper and on radio across the Pacific Northwest, starting this month. The games will take place February 7–13, in Boise, Idaho. Up to 3,000 athletes with intellectual disabilities, representing 100 countries, are expected to compete.
Advertising Agency: TDA Advertising & Design, Boulder
Creative Directors: Jonathan Schoenberg, Thomas Dooley
AD/CWs: Barrett Brynestad and Austin O’Connor (print), CW Joe Nafziger (radio)
Colorado Springs police are looking for a man who hit two 7-Eleven convenience stores early Wednesday, armed with a Klingon sword. The robber demanded money and left with an undisclosed amount. Both clerks described the weapon as a Star Trek Klingon-type sword, called a “Batleth” or “bat’leth.”
How strange that both 7-11 clerks would know the proper name of the weapon. Ha ha ha. Man, Colorado Springs is such a red-headed step child.
Our congratulations go out to Bob Morehouse, founder of Vermilion Design, who was honored by the Boulder Chamber of Commerce as Businessperson of the Year last night. 500 people were in attendance to show their support. Read a full run-down of the evening on Elephant Journal.
If you’ve read Hoopla, Crispin’s book that outlines their unique process for doing work that resonates, you’ll find one goal they set for themselves that’s repeated over and over throughout. Create work that permeates and becomes pop culture.
What does work that attains this lofty goal do for a client? It gets talked about. It gets spread around. And it gets the equivalent of a gigantic media budget put to the creative—for no media cost (aside from poking a few key blogs with the work, but that’s for peanuts). It gets embedded in pop culture.
There’s no better illustration of this concept than on Saturday Night Live (SNL) over the last month. On Saturday, January 10, 2009, SNL did a Burger King Whopper Virgins spoof—unsolicited, unpaid for by the client and based on the campaign’s pop culture relevance to SNL’s audience—furthering the campaign’s message.
On Saturday, January 31, 2009, SNL featured another skit built around a real product—the repackaged Pepsi. But this time, according to AgencySpy,SNL was paid $3 million to feature the product in the MacGruber sequences (with Arnell Group, Pepsi’s agency, leading the negotiations). And it feels hokey as hell.
Not only did Pepsi force their way into the skit by greasing palms, but the product is wedged into SNL in an absurdly unnatural way. Crispin Porter + Bogusky: 1. Rest of the Agency World Still Trying to Figure This Shit Out: 0.