There are industries that never seem to “get” good advertising. Used car dealers are one. Dentists are on the list. Plumbers. But topping the list every, single time – especially when you study the marketing budget they’ve got compared to all those other industries combined – is government.
To the long-running list of government atrocities, we now add the new mark for the Denver Metro Convention and Visitors Bureau. Following a trend that’s spread through states across the nation of renaming this division of government, Denver’s first step was to pare down the Denver Metro Convention and Visitors Bureau moniker to, simply, “Visit Denver (The Convention & Visitors Bureau).” The second half (in parens) will be dropped as people get used to the new name. We’re okay with the name. It’s a clear call-to-action. Fine. Whatever.
But we do take issue with the accompanying logo. Where’s the finesse in this thing? It’s as if they attached a plate to the back of some big-booty mama, slapped some red paint on, had her slam that thang down onto a page of notebook paper and called it done. Anyone see Denver flipping them off in those buildings in the middle? That’s a no-no for us, as well – considering the message is to welcome visitors, not offend them.
Chalk it up to focus groups. Blame the clogged government marketing pipeline. Accuse the agency responsible. But don’t forget to shed a tear for this logo that’s out there in the world representing, for EVERYONE, the place we hold dear.