In a campaign that we’ve seen stretch its legs into many venues, including Denver International Airport and malls across the front range, we now see the FirstBank campaign from TDA Advertising & Design, Boulder travel up I-70 to Colorado’s ski resorts.
This winter, skiers and snowboarders will see metal “Rack” and “Lift Line” ads reading, “Bank in your ski mask without getting arrested.” Any lingering doubt over which side of the law applies should be dispelled by the tag, “Mobile Banking. Bank Anywhere.”
Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are. “If we can get you at a younger age,” VP of Marketing Brian Jensen says of the strategy, “you’ll stick with us.” Mobile banking is especially important to younger customers.
Agency: TDA Advertising & Design, Boulder
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Associate Creative Directors: Matt Leavitt, Jeremy Seibold
Art Director: Haley Garyet
Copywriter: Abbey Marks