To prove we’re not high on ourselves (or grandpa’s cough medicine), a friend of ours helped us send our Denver 50 Postmortem essay out to all the judges of the show this year to get their reactions on the piece and the show in general. What follows demonstrates that we actually do have productive thoughts running across our frontal lobes every once in a while.
Rob Schwartz, Executive Creative Director, TBWA\Chiat\Day, Los Angeles: “As far as the work is concerned, I personally looked for pieces I wished I had done, and pieces that deserved to be recognized. Were there 50? No. But I wanted to make sure the folks in Denver saw some great things that were happening in their part of their world. Pardon my optimism.”
Adam Owett, Executive Vice President Creative Group at Sony BMG Music Entertainment: “When I was judging, I realized that I had to bring back entries I had dismissed – not a good sign. I think it’s great that the show is about ideas, and that its platform agnostic, but there’s nothing wrong with a smaller group of winners.”
Gareth Kay, Head of Planning, Modernista!: “I agree with Adam’s comments – went back and put some stuff back in also. Why do you need a fixed number? Any number is going to either force good work to be excluded or not so great work included. Why not simply set a clear criteria for a great idea and see how many make it?”