TDA Advertising & Design has launched their very own get-out-the-vote effort. It’s called Cancel-Out 2008. Their theory: if you don’t vote for your candidate, you aren’t able to cancel out a vote for the other candidate. So they’re encouraging people to find a politically-opposed friend or enemy, pair up with them, and pledge to cancel out their vote on November 4th.
To help people out, they’ve created a Facebook application, Cancel-Out 2008, that pairs them up with their cancel-out buddy/non-buddy for all the world to see. A Cancel-Out-Meter also measures which candidate is ahead in the nationwide cancel-out.
They’ve also created a blog that provides information on how to vote, as well as the Cancel of the Day – pairing of notable people who will certainly be canceling-out on Election Day (e.g. Ashton Kutcher and Bruce Willis; Socks the Cat and Barney the Dog).
E-cards encouraging the cancel-out are provided at the blog, with messaging like, “I hope our friendship can survive the election, but I’m still cancelling your vote.” Recipients of these scathing e-cards are sent to the Facebook application to complete the cancel-out.
Agency: TDA Advertising & Design
CD: Jonathan Schoenberg, Thomas Dooley
ACD: Jeremy Seibold, Matt Leavitt
CW: Brad Phifer
AD: Will Geddes