Great Divide Brewing Co., Denver. Small, craft brewer. Winner of 13 Great American Beer Festival Medals, among others. Under 10K barrels annual production.
Convey superior quality, hand-crafted beers.
Mixed letter sizes suggest too casual an approach to brewing. Individual beer icons, including mountain biker, rock climber, skier, are Colorado clichés.
Overall block letter identity implies unapologetic, strong-flavored brewing style. Within overall line, individual beers are characterized by whimsical, cutout silhouettes.
Espresso Oak Aged Yeti Imperial Stout is defined by—what else?—a yeti, with a big coffee mug. Claymore Scotch Ale is defined by a highlands warrior carrying a claymore, a traditional, two-handed broadsword.
Espresso Oak Aged Yeti combines coffee, vanilla oak, and roasted malt flavors with a bold hop profile. It is a small-batch release, not sold in six-packs. Claymore Scotch Ale is “wee heavy” style beer, malty, with a caramel undertone. It is a winter, seasonal offering.
Existing Beer (redesign):
Denver Pale Ale (DPA) layers a smooth. malty middle over a crisp, mildly bitter hop finish. It is a classic English Pale Ale and Great Divide’s flagship beer. Silhouette is the indigenous big-horn sheep.
CULTIVATOR ADVERTISING & DESIGN, Denver