In our never-ending pursuit of turning anything and everything into ad media, we present the very latest: maple tree leaves. The campaign was developed by the ad agency Spring out of Vancouver for their client Kerrisdale Lumber — who wanted to tell people that they were the spot to buy yard work supplies in the fall. The real leaves were stamped with various offers and placed outside the store and in the entrance. Oh, Canada.
After all the gun violence in the news lately, including a 5-year-old killing his 2-year-old sibling with his own single-shot 22-caliber rifle, people are admittedly a little freaked out when someone pulls this Cricket Rifle spot out of the archives.
If some parents want to increase the likelihood that someone in the family will be injured or die from a gun accident in order to give their young kid a John Wayne complex, who are we to say no? We'll think they're crazy, but hey, that's America. What we're nearly as outraged over is that the girl's rifle is pink. That just puts everything over the top.