School, Boulder has welcomed Gordy Hirsch, who joins the purpose-led agency as Creative Director.
Previous to his role at School, Hirsch helmed the creative at Amelie Company in Denver and created highly successful campaigns for clients such as the Colorado Department of Transportation (CDOT), Colorado State Patrol and Way To Go.
With CDOT, Hirsch worked on acclaimed campaigns for seatbelt safety, teen driving, child passenger safety and DUI prevention. He most recently completed a historic first-of-its-kind campaign for drugged driving called, “Drive High, Get a DUI”, which launched shortly after Colorado legalized marijuana sales in the state,.
“We are a growing strategy and creative shop that blends hyper-creativity with a purpose to make the world a better place,” says School’s founding principal, Max Lenderman. “Gordy’s work on behalf of CDOT has been incredibly effective in creating awareness and behavioral change. We say we are an agency for big ideas and great deeds; Gordy is a creative director that embodies this spirit perfectly.”
“I’ve been following School since its launch last year,” says Hirsch. “School’s model for making great work is truly unique and powerful. I’m thrilled by the opportunity to work with such passionate, empathetic and brilliant people.”
School works with its partners to integrate purpose into their strategies and stories. Its work focuses on human-centric mediums that inspire people to share, participate and act. Most recently, the agency’s founding principals travelled with Pencils of Promise to help build schools in rural Guatemala. Launched in August 2013, School has been featured in The New York Times, Forbes Magazine, Ad Age and MediaWeek.
Congrats, Gordy. Looking forward to seeing what you get up to.