Preventable, along with their AOR Wasserman + Partners and The Media Merchants, has launched a unique preventable injury initiative in time for back to school. A mobile digital billboard will be set up at select schools that will photograph speeding cars and post their photos on the billboard with the message, “Before you rush through here, have a word with yourself.”
“This year’s preventable campaign addresses that little voice in your head: the one that berates you over and over when you do something wrong, the one that knows what you should be doing instead,” says Pauline Hadley-Beauregard, Vice President and Managing Director, Wasserman + Partners.
As cars approach the beginning of the school zones, a radar speed sensor will trigger and capture an image of the car that will then appear on a 10ft wide LED screen with Preventable branding. The system will capture images and frame them on the screen as if you’ve been caught speeding.
Love to see the price tag on this one. Do that many kids really get hurt in school crossings to justify the cost of this effort? They spend money on this and they lose money by not being able to ticket speeders. Seems like a lose-lose for governments.