The newest product from Earthbound Farm, one of America’s largest growers of organic produce, is PowerMeal — salads packed with greens, seeds, fruits and clean-burning whole grains with fiber and antioxidants. To support the launch of this “lunch without the junk,” LeeReedy/Xylem Digital, Denver developed a video-based, question and response Facebook game called Power Up Penelope. Participants play each day by answering a series of questions. Every right answer “powers up” Penelope with a bite of salad — and powers up the player with a prize entry. The more people who play, the more powerful the prizes at the end of each week and at the end of the promotion.
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