• Social Soul - a cool digital, social environment.

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    Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? Created for Delta Air Lines, the official airline sponsor of TED2014, MKG collaborated with artists' Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. The experience starts with the stream of the person visiting, it next uses a custom algorithm to match participants with other TED attendees and speakers, displaying their social stream. After exiting, users and their connected "Soul Mate" receive a tweet encouraging offline connections and conversation. The entire project uses seven different languages of code to handle everything from scripting to styling. The sound is a mixture of generative audio and music composed in Live.

    Social Soul from MKG on Vimeo.

  • Honey Maid gives a big, giant middle finger of love to bigots.

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    Three weeks or so ago, Honey Maid debuted a wonderful spot featuring loving families of all combinations. It shouldn't be news in this day and age, but unfortunately it brought the haters out of the woodwork.

    Instead of kowtowing to the pressure, Honey Maid is doubling down on the family = love message and used the hate mail to generate even more goodwill.

  • Groupon returns with non-racist commercial

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    After screwing up royally with a panned Super Bowl spot featuring some arguably racially insensitive copy, Groupon disappeared from the airwaves for a while. Well, now they're back with something a little less controversial.

  • The making of Barry the Biscuit Boy

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    Earlier today we showed you the goofy, funny "Barry the Biscuit Boy" spot. Now go behind the scenes and see how this super cool visual spot was made.

    Making Of Barry The Biscuit Boy from Hornet Inc on Vimeo.

  • Milton Glaser in conversation with Steve Heller

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    The man behind the I Heart NY logo, the Brooklyn Lager identity, that iconic Dylan image, a founder of the revolutionary Pushpin studio and the author of several books about how to think creatively, Milton Glaser is the quintessential American designer. Irreverent, intellectual and self assured, Glaser’s work has helped define and redefine design from the 50s on. You’ve worn the T-Shirt, drank the beer, listened to the bands, read the books – now watch this exclusive interview filmed in his studio by author and friend of OFFSET Steve Heller.

    Milton Glaser in conversation with Steve Heller from OFFSET on Vimeo.

  • Buster Posey - Under Armour Cleats

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    Nicely shot spot featuring the Giant's Buster Posey. But what's with the creepy whispered tagline at the end?

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