Jason Fried serves the industry a deep dish of humble pie.

A couple weeks ago, we were contacted by Creature in Seattle who said they wanted to send us a “package.” Wary, as we always are of such things, we gave them Grandma Ego’s address to send it to.

A huge box showed up and we were excited about what we found inside. For their client Bing, Creature designed an inter-agency ping pong tournament to take place tonight – during NY Advertising Week. Inside the silver case they sent were two paddles, two balls, two event tickets and a handful of promo posters. Nice.

The Egos (great frickin’ name, baby) will be held live at SPiN New York (which appears to be a ping pong-specific club), along with being webcasted live on The Egos site.

May the fastest agency win.

Briefcase image via Adland

Despite non-profits worldwide sucking wind because of the economy, breast cancer orgs are really pouring cash into their advertising efforts this year to make women aware of the need to get proper, annual exams. This long-copy campaign developed at Grey Amsterdam for breast cancer awareness magazine, Pink Ribbon, is one of the most effective we’ve seen this year – and not just because it features nude ladies. See two more executions in the series at The Inspiration Room.