In its recruitment of top talent — presumably away from the 24/7 sweatshops — TDA_Boulder is touting the agency's commitment to a work/life balance with a fun digital campaign, The Happy Hour Virus.
Visitors to www.HappyHourVirus.com will see the instructions: “Step 1. Tell your friends you're leaving work. Step 2. Select a screen mode to ‘break’ your computer. Step 3. Make frustrated sigh. Exit building.” Selecting either “Kernal Panic,” “Broken Monitor” or “Blue Screen of Death” will then turn your full-screen monitor into, respectively, a restart message (in Engish, French, German and Polish), shifting rows of broken rasters, or a scrolling bluescreen of computer gobbledygook. In each case, hitting ESC returns the screen to normal.
Shirkers taking the time to look this gift horse in the mouth will also read, “It is a philosophy of TDA_Boulder that we are all better employees if we achieve something called a work-life balance. However, pursuing that goal is not always an easy task in today's corporate culture. Please use the Happy Hour Virus to leave work early and enjoy the company of friends, family or co-workers. We are aware that this might jeopardize your productivity the following day, but we are willing to take that risk on your behalf.” Those of like mind are invited to visit the TDA job application site. How happy TDA_Boulder will be with such applicants’ work ethic remains to be seen.
The Happy Hour Virus will be supported by paid job-hunt keyword-targeted text advertising and employment site banner advertising, as well as via social media including Twitter, LinkedIn and sponsored Facebook posts, and an email blast to TDA alumni and previous TDA job applicants.
ADs: Neal Desai, Barrett Brynestad
CW: Jeremy Seibold
CD: Jonathan Schoenberg