The ad appeared in Movie 43 – a flop that had just this one 30-second highlight.

Via

Arnold Furnace has created a new print campaign for the Surfrider Foundation, to generate awareness of the extent of plastic pollution in our oceans. Rather than do a typically graphic, hard-hitting campaign, they wanted the power of the campaign to come through the subtly of the executions. People are used to seeing -—and enjoying — amazing surf shots and the agency's plan was to draw them into the ads by emulating those. Only when they look a little closer do they see all is not well, which the facts then underline.

On June 1-2, the High Plains Raceway in Deer Trail, Colorado hosted 24 Hours of Lemons — an endurance race for cars that cost less than $500 — or as they call it, "Where Halloween Meets Gasoline, it's a breeding ground for morons." Jamie Kripke was there to capture the action.

In the spirit of the event, I assembled a lighting rig that I could wear on my back in order to be self sufficient and flexible. I knew I'd need plenty of fill light to both overpower the sun, and to brighten up the dark recesses of the pit areas. I was told by more than one person that my FrankenStrobe creation was very "Lemony."

It was the most fun I've had shooting in a long time. I was totally inspired by the creativity of the racers, and especially by the ingenuity of the mechanics, who definitely had their work cut out for them.

You can check out his full photo essay here