PearlWest, a new commercial office and retail building on the west end of the Pearl Street Mall on the site of the old Daily Camera building, has broken ground and is utilizing design on their construction fence to promote local businesses during demolition and construction. Instead of having those awful green panels or even advertising for the building, the builders decided to feature their neighbors instead, to provide them some advertising while the construction was happening.
“Typically, construction projects can cause a lot of confusion and decreased traffic for neighboring businesses. It’s just not a pleasant experience, but we wanted to change that,” stated Dan Schuetz, project manager at The Nichols Partnership, the developer of the site. “This is an exceptional project in a vibrant location and we wanted to enhance that, not hurt it.”
The PearlWest construction fence is decorated with vinyl panels that include images of natural elements surrounding Boulder such as aspen trees and the tulips in the garden beds along the Pearl Street Mall. Schuetz also worked with the neighboring businesses to make the fence an advertisement for them and not just PearlWest.
The original concept for the quotes originated with Jodi Kopke of Renew Communications and the design elements were executed by Studio Lemonade of Denver.