The fictional memoir that Roger Sterling was penning during this past season of Mad Men will be published as a real book by Grove/Atlantic, called Sterling’s Gold: Wit and Wisdom of an Ad Man. (Amazing title.) The 176-page book will sell for $16.95. It will go on sale in November – just in time to give as a holiday gift to your favorite ad dweeb.
"Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963… Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first-hand—as well as a commentary on life in New York City in the middle of the twentieth century.”