Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, of OK GO and Radiohead music video fame, to create two new spots. In one, they they created a keyboard made of cars for Gary Numan to perform "Cars." In the second experiment, a DieHard Platinum battery is tested against a .458 caliber guide rifle, its bullet speeding at 2000 feet per second, and the Mojave desert heat.
Universal Studios has been playing with big to promote its new King Kong 3D ride across Los Angeles. The University of Aarhus went the other direction – by creating the world's smallest brochure. It's so small that the text can only be read through a microscope. Perfect for its intended audience – students the school is trying to recruit into the Molecular Biology track. Agency: Uncle Grey, Århus.
Calvin Klein Jeans is trying their hand at using QR codes to prove sex sells – even when it's hidden behind a curtain that you have to unveil with your phone. Take a picture of this outdoor board in New York with your smart phone and you get the video below it. Smart idea, though the video's a bit boring and expected.