The war that sees energy drinks trying to one-up each other is taking place in their advertising these days. Here’s a rowdy new piece from Cult Energy Drink that plays out a youngster’s oy-boy fantasies. Bloguerrilla reminds us of the spot’s similarity to the Prodigy and Justice videos posted below.

The Prodigy – Smack My Bitch Up on MUZU

These ideas pop up a lot on our radar, but this one’s particularly great because it ties so well into the product they’re selling – and it was done for $500! Hard to fathom a campaign working so well in this day and age for such a low price tag. Well done. Agency: McCann Erickson, Israel.

Cypher 13’s Todd Berger stars in the latest offering from this synth-pop duo.