• "Poke the Box" from The Domino Project

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    The great Seth Godin is at it again, reinventing what it means to be a publisher. In partnership with Amazon, he's developed The Domino Project – using the tools of new media to bring his (and his colleagues’) ideas to the world in a new way that is the antithesis of what has become a very antiquated system of current book publishing. Godin's new book, Poke the Box, will be the first book available through the platform.

    The initial slate of books from The Domino Project are called manifestos, and they are designed to be short and approachable by the majority of the population that doesn’t ordinarily seek out books as a source for information.

    Poke the Box is the first title. It represents:

    • New Pricing: The hardcover has a street price of less than $10.
    • New Formats: There’s a $75 collectible edition.
    • New ways to share: You can buy a 5 pack and a 52 pack if you’ve got folks you want to share with.
    • New Speed: We can bring a book to you six weeks after it’s finished, not a year later.
    • New Structure: The bookstore is not the customer. You are the customer. So we optimize for that.

    Strong idea for an industry that certainly needs an overhaul. Looking forward to seeing where this goes.

  • The Year 2011, According to Thomas Edison in 1911

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    On June 23, 1911 the Miami Metropolis published predictions about the year 2011 from the one and only Tommy Edison. Among his predictions: we will drive around in gold taxicabs, books two inches thick will contain forty thousand pages and the steam engine will be extinct. Wrong on all fronts, but an amazing read nonetheless.

    Check it out.

  • Finally, Some Super Ads for the Bowl

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    Ultra nice work from DeutschLA for VW.

  • Super Bowl Spot for 'Rio' will Unlock Special Level on Angry Birds

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    Here's a pretty interesting idea that promotes a typical trip giveaway through a complex bit of media interweaving and partnerships.

    Super Bowl fans in the United States watching the new commercial for Twentieth Century Fox’s upcoming animated motion picture RIO are invited to find the frame with the embedded code in the spot that will, in turn, direct them to a special level on Angry Birds. That level will then take you to a RIO sweepstakes, awarding the winner a trip to RIO’s world premiere in Rio de Janeiro. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

  • The White Stripes Officially Call It Quits

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    The White Stripes have officially broken up. If you never hit one of their visually charged live shows, well, you missed an eyeful.

    "The reason is not due to artistic differences or lack of wanting to continue, nor any health issues as both Meg and Jack are feeling fine and in good health. It is for a myriad of reasons, but mostly to preserve what is beautiful and special about the band and have it stay that way."

    More on Pitchfork.

  • Sneak Peek: Jack In the Box's Super Bowl Spot

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    Hard to beat the great copywriting of Dick Sittig from Secret Weapon Marketing. See this one again on Sunday during the game.

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