Burn Energy Drink is honured and excited to announce 'Alive,' featuring The Burn Units, a rider-led initiative headed by the legendary Austrian snowboarder Gigi Rüf, star of many a Pirate Movie Production and hands-down one of the most stylish riders on the planet. In 'Alive' Gigi is joined by fellow Burn Units riders Norwegian freestyle prodigy Ståle Sandbech and ultra-smooth French sensation Arthur Longo.
Filmed on location in Vorarlberg, Austria at Gigi's uncle's cabin last December, this was one of the most ambitious projects yet undertaken in snowboard filmmaking: shooting backcountry action by electric light and moonlight. As Director Per-Hampus Stålhandske put it, "there are so many things that can go wrong when you make a snowboard film: the weather, the snow, the light, the riders... adding darkness and studio lights to the mix was a huge risk, but mother nature was with us every step of the way. An amazing experience."
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