Here's a pretty interesting idea that promotes a typical trip giveaway through a complex bit of media interweaving and partnerships.
Super Bowl fans in the United States watching the new commercial for Twentieth Century Fox’s upcoming animated motion picture RIO are invited to find the frame with the embedded code in the spot that will, in turn, direct them to a special level on Angry Birds. That level will then take you to a RIO sweepstakes, awarding the winner a trip to RIO’s world premiere in Rio de Janeiro. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.
The White Stripes have officially broken up. If you never hit one of their visually charged live shows, well, you missed an eyeful.
"The reason is not due to artistic differences or lack of wanting to continue, nor any health issues as both Meg and Jack are feeling fine and in good health. It is for a myriad of reasons, but mostly to preserve what is beautiful and special about the band and have it stay that way."