Universal Studios has been playing with big to promote its new King Kong 3D ride across Los Angeles. The University of Aarhus went the other direction – by creating the world's smallest brochure. It's so small that the text can only be read through a microscope. Perfect for its intended audience – students the school is trying to recruit into the Molecular Biology track. Agency: Uncle Grey, Århus.
Calvin Klein Jeans is trying their hand at using QR codes to prove sex sells – even when it's hidden behind a curtain that you have to unveil with your phone. Take a picture of this outdoor board in New York with your smart phone and you get the video below it. Smart idea, though the video's a bit boring and expected.
W+K has taken the Old Spice man to new levels, using a social media strategy we've yet to witness. Set against a backdrop of his shower, the towel-clad man is making ongoing videos in response to comments that people are dropping on YouTube and Twitter regarding the campaign (with each script better than the last). Join in the fun and go check this out by clicking on the 'Responses' to the right. Give that team at Wieden a raise and a handful of Cannes Lions.