The Wieden + Kennedy Studio in Portland has been hand-building some beautiful packages that are being sent out to influential gaming bloggers to hype the upcoming title Dante’s Inferno from EA and Visceral Games.
Each package is based on the rings of hell and one of the seven deadly sins. Initially, bloggers received copies of The Divine Comedy, customized to represent each of the rings of hell. You can see more pics and read about that on Destructoid.
The newest package is a sealed box that plays Rick Astley’s Never Gonna Give You Up over and over again once the lid is opened. A hammer is provided in the package for the recipient to smash through the box, get to the speaker and turn it off – before going mad. Read more about that on Chud.com and see some additional pics on the W+K Studio blog. Such great work.