Saatchi & Saatchi is attempting to put the great ad minds to work for a world peace-keeping cause. The Impossible Brief challenges you to send an original, creative and truly inspiring suggestion for how to bring Israelis and Palestinians closer together. The most inspiring solutions will be selected by a joint panel of Israeli Jews and Arabs from the BBR Group. The winner will receive a ticket to the 2011 Cannes Lions.
It's been more than 15 years since the original "Diner" spot ran during the peak of the cola wars between Pepsi and Coke – a classic Super Bowl spot from BBDO that's still as clear in our memory as the day we first saw it. A brilliant story, well cast, with a great twist.
Fast forward to a new war between the low-cal colas – Pepsi Max and Coca-Cola Zero. Fast forward to a new agency in charge, TBWA\Chiat\Day, and a spot that seeks to duplicate the magic of the original.