Jack in the Box and its creative agency, Secret Weapon Marketing, Santa Monica, have just unveiled a new campaign aimed at maintaining and building the mutual love affair between Jack and his fans. The campaign is called, ‘Be a Rich Fan.'
For every person who ‘likes’ Jack on Facebook, he’ll make a nickel donation into a money jar, displayed and updated in real time on his fan page. At the conclusion of the month-long campaign, Jack will reward one lucky fan with the total amount in the jar. The grand prize will be determined by how loyal Jack’s supporters really are and the number of people they help turn into new Jack fans.
Watch for this idea to be picked up by nearly every brand interested in enticing people to 'like' them on Facebook.