FedEx made a four-part mockumentary that features the actor who recently played a deliveryman on one of their ads, going deep into their operation to prepare for his upcoming role. It's a pretty interesting way to give people a glimpse inside a very complicated company, with some comic relief to boot.
When it's done well, the beauty of product placement is that it's a third-party endorsement by some of your favorite TV stars – only you don't realize it. When it's done poorly, well, it becomes one of the most hated forms of advertising in the universe. We can only hope some agency wasn't involved in the actually penning of this copy. There's a special place in hell waiting for soap opera writers. We're sorry if you're one.
What would happen if, during a normal holiday weekend in our hotel, we put together a superhero, a thief and a couple of secret agents? You could try asking customers, spectators and participants of our pranks, or directly to our staff, who had to work pretending that it was a day like any other.
Situations typical of hotels, such as the reception, the check-in, breakfast, dinner and relaxing moments, have been thrown into confusion by some of our actors, that put up proper Funny Hidden Cameras, amusing many witnesses.