This time of year is a good one for advertising because the big dollars, and usually the big new work, come out for the NFL playoffs. This spot broke yesterday and had us laughing the first couple times it ran. By the fourth time, we were terrified of clowns again.
(BTW, this proves, when there's a good agency at the helm, great work can be done even for shit-retailers like Walmart that have had a history of awful advertising. Nice work, Publicis & Hal Riney. We're hopeful there's more to come.)
When choosing a model for the photo on your packaging, they say be sure to use someone that will resonate with your audience. That's what they say, so that's what Star Trek did.Via The Daily What
The mission, Red Bull Stratos, will take renowned athlete Felix Baumgartner to at least 120,000 feet above the earth, to the very edge of Space.
From there, he will attempt a stratospheric free fall jump – the longest in the history of man – and hopefully will become the first human to break the speed of sound with his own body.
This is a mission to overcome limits which have existed for almost fifty years, ever since the heroic achievement of the young US Air Force test pilot, Joe Kittinger, with his 1960 Excelsior mission.
Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years.
by Aha Method
