Our old pal, Dave Snyder, who's now ACD at Firstborn in NY, penned a damn funny piece for Creativity – predicting the year ahead.
1. Crowdsourcing: People will finally realize that the Crowdsourcing future they've been hearing about isn't really crowdsourcing at all but, rather, a ruse perpetuated by some to navigate an economic and financial downturn. Yet "some" will continue to preach it. And for reasons no one in the industry can comprehend, one of those "some" (someone with no credentials other than a moderate Twitter following) will be named Chief Crowdsourcing Officer of a global agency.
Go read his other 9 predictions.