We support any agency trying to do things in a new way. But the person who wrote this latest email sent out by Boulder crowdsourcing agency Victors & Spoils – in an attempt to convince potential creatives to get involved in their newest 'project' – had to be laughing out loud as they thought about the people who would actually fall for it.
It’s time for a new V&S brief, and this one is not just new, but quite different. What we have here is a bona fide big brand opportunity.
We’re stoked about this project. This one’s big time. So we’ll need some big time ideas. Campaign ideas. 10 of them, in fact, from each of you who wants to throw down.
The opportunity is for a national package good brand. It’s in every grocery store you’ve ever been in. It’s not new, it’s older. Re-invigoration is the key here.
We’re looking for those big, media-spanning, cross-platforming, brand-transforming kinds of ideas. Ideas that from under which TV, digital, in-store, and new revenue-stream types of pieces naturally fall.
10 big ideas gets you $750 bucks. If you move on there’s potential for $1000 more for you.
So, for now please let me know if you’re interested and able. If you reply saying you’re interested and we select you, you will need to sign and return an NDA (Non Disclosure Agreement) by Monday 3/29/10. And we’ll be briefing that same day.
Gonna be fun.