A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because they don’t have any mountains. They do, however, have athletes with enough talent and determination to win a Winter Olympics medal this year in Sochi.
To support the Belgian athletes who will compete in Sochi, BBDO Belgium created this spot with a group of snowboarders led by Seppe Smits — multiple World Championship medalist — boarding across the flat landscape of Belgium. The images are accompanied by the sounds of the beautiful Jacques Brel song "Le Plat Pays" (The Flat Land) The most known song about Belgium and how flat it really is.
Translation of the song:
"With cathedrals as the only mountains
And black bell towers like pathways to heaven
Where stone devils pull down the clouds
With the passage of time as the only journey
And the wet roads as the only good night.
With the wind from the west, listen to it wish
This flat land that is mine."