• Interbike Talks Bike Talk in New Print Campaign from TDA_Boulder

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    In an attendance-building campaign, Interbike — North America’s largest bicycle industry trade show — offers help to brick-and-mortar retailers as they try to compete with online. The campaign, breaking this spring, is advertising agency TDA_Boulder’s first work for its new client.

    Tagged “Be a part of the community,” three bike trade print ads depict shop owners and their customers as in it together. The claim in the ads is that knowledge gained at the trade-only Interbike show (industry trends, contacts, new bikes and bike equipment) will help shop owners provide added in-store value to their customers.

    The photography, featuring real employees at Boulder Cycle Sports (indoor scenes) and Bayfield Bike Route (outdoor), aims to capture what bike shops offer that bike websites cannot: bike talk.

    Credits:
    AD: Haley Garyet
    CW: Daniel Colburn
    CDs: Jonathan Schoenberg, Thomas Dooley

  • Come On In, The Water's Warm

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    If you were thinking you wouldn't swim at this Thursday's Kegs With Legs party hosted by Image Brew, this'll change your mind.

  • 19 New Jobs This Week, 71 Total

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    19 new full-time, freelance and internship jobs posted this week, with 71 total on the list. Log in as a member to see the latest. Post your jobs here to tap into the best local talent.

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    [Full-Time] Social Media and Marketing Coordinator - Denver

    [Internship] Graphic Design Intern - Financial Social Media, Denver

    [Freelance] Freelance PR Professional - Sprocket Communications, Denver

    [Freelance] Presentation Specialist - StickyDocs, Denver

    [Freelance] Business Development // Representation - Freed Motion, Denver

    [Internship] Business Administration Internship - Centerline Solutions, Denver

    [Full-Time] JR graphic designer - Treehouse Brand Stores, Denver

    [Internship] Intern - Talklaunch LTD, Denver

    [Full-Time] Senior Graphic Designer - National Multiple Sclerosis Society, Denver

    [Freelance] Occasional freelance web developer - Moser Educational Services, Denver

    [Full-Time] Account Manager - Elevated Third, Denver

    [Internship] Intern - Freed Motion, Denver

    [Full-Time] Senior Front-End Developer / Javascript Badass - Imulus, Boulder

    [Full-Time] Art Director - Young & Laramore, Indianapolis

    [Full-Time] Information Architect - Mondo Robot, Boulder

    [Full-Time] Marketing Coordinator - Fresh Produce Holdings, LLC, Boulder

    [Internship] Copy Writer Intern // Summer - WEISE, Denver

    [Full-Time] Director of Marketing and Social Media - Trumpet Behavioral Health, Lakewood

    [Freelance] Wordpress Developer - FIREANT STUDIO, Denver

  • The 5th Annual Cactus Bike From Work Bash is Set for June 26

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    You know what makes the totally awesome act of riding your bike even better? Riding your bike to a giant free bike party. Which is why Cactus is thrilled to invite every bike lover in town to the 5th Annual Cactus Bike From Work Bash Presented by Primal on Wednesday, June 26, 2013 in celebration of Bike to Work Day. Since a big part of the bash is about supporting Denver's bike culture, all proceeds from the event will go to BikeDenver — Denver’s bicycle advocacy organization. You know, the folks working tirelessly to make Denver a safer, more enjoyable place to ride a bike.

    The Cactus Bike From Work Bash will once again be an evening of two-wheeled delight at the Cactus offices at 15th and Little Raven — a perfect stop for commuters, located next to Confluence Park, the Platte River and Cherry Creek trails, and just minutes from Union Station.

    The Cactus Bike from Work Bash is a unique community event with a simple philosophy: have fun, promote a healthy lifestyle, support the environment, build relationships within the community and celebrate everything bike. While the event is free, partygoers are encouraged to show a little love by donating a few bucks to BikeDenver.

    The Nitty Gritty:

    WHEN: 5 -9 p.m. Wednesday, June 26, 2013
    WHERE: Cactus Parking Lot (corner of 15th & Little Raven)
    WHY: Because we love bikes and parties.
    COST: Gratis (that is fancy speak for free)

    Limited Edition Jersey and T-shirt: Cactus and Primal have once again teamed up to produce limited edition bike jerseys and t-shirts. Both can be pre-ordered or purchased on the day of event while supplies last. You can check them out and pre-order them at: www.bikefromworkbash.com.

    New for 2013: Last year, Boulder Beer came through in a huge way when we tapped out the initial 20 kegs of beer by 7pm, and with the help of their distributor they rustled up enough additional kegs to keep the party going. For 2013 we will be ready with more beer, but that liquid goodness comes at a price. In an effort to offset the cost we are introducing the limited edition Cactus Bike From Work Bash Beer Mug. While your first two beers will still be free, the Bike From Work Bash Beer Mug gives you access to more beer, including some specialty brews from Boulder Beer, as well as a special VIP beer line for Mug holders only. The Bike From Work Bash Beer Mugs can be purchased on the day of event for $20, and they also include a door prize ticket for some sweet swag from our sponsors.

  • #AgencyInsider: TDA_Boulder

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    Today, we continue our ongoing feature — Agency Insider. We all know agencies have amazing physical spaces. But unless you work at a specific shop, you might never get a chance to see how cool they truly are. Until now. Email us at the@denveregotist for details on having you agency featured.

    TDA_Boulder's old space was a corner office on Pearl Street. It was great for people watching and access to restaurants but it was also cold and impersonal. There was no such thing as a private phone conversation or a quiet place to work. Two years ago we moved into a building we’d all driven by but never bothered to notice. Originally designed for a law firm in the 70s, it looked like a ski chalet from the outside and the inside was filled with ugly carpet, an abundance of walls and zero natural light – thanks to Thomas’s imagination we signed the lease anyway. With the help of local talents Surround Architecture, TreeLine Homes and Coalesce Design and Fabrication, we knocked down nearly every wall and created a warm, more inviting space.

    Like everyone in this business we spend a lot of time working – so the goal was to create a space that people would actually enjoy spending time in, and maybe even come back to on the weekends to hang out and have a drink. Thanks to the tireless work of Thomas, Danielle, Barrett and our amazing interior designer, Jill Dugas (Dugas Associates), that goal was achieved.

    The cement floors of our old space were replaced with spalted beech wood. The cabinet filled with liquor became a solid walnut bar with two taps that unfolds to accommodate the annual Super Bowl Party. It’s lit with reclaimed lighting from a New York theatre. Corrugated glass salvaged from a Frank Lloyd Wright synagogue separates the 2nd and 3rd floors. A 1954 DC-6 airplane tail adorns the top floor. And the highlight of every snowy day is the wood burning fireplace that’s topped with shed elk antlers that were mounted directly into the wall.

    Those are the nerdy reasons why we like it, but really it’s because it feels more like a home than an office. We think that has more to do with the amazing people who work here, but the family room couch doesn’t hurt either.

  • John Johnston is Not Just a Great Photographer

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    John Johnston has just launched a new website, which has two sides to it. One is dedicated to his photography work. The other shows off his incredible second talent — his artistry. If you're familiar with John's work, you'll know he often combines the two together to make amazingly memorable imagery.

    "I ended up making two sites for a few reasons. One being that people seem to have a hard time thinking that a person can do multiple things. Are you a photographer or an artist? I'm both. The other reason was it was time to really try and showcase both things I do. I didn't want the art to get lost on the photography page any more."

    Take some time to check out John's new site. It's filled with a lot of surprises and a lot of truly unique work you can only get from him. Below, is one recent project he's worked on — new signage for Denver agency Barnhart.

    Visit his site at: www.johnjohnstoncreative.com.

  • New FIN Spot from Denver's Cultivator Breaks All the Rules of Cigarette Smoking

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    In its first-ever TV advertising, FIN Branding Group, LLC, Atlanta promotes its smokeless, tobacco-free e-cigarette. Titled “Rewrite the Rules,” the campaign is by Cultivator Advertising & Design, Denver.

    Its aim is to demonstrate that the FIN e-cigarette is acceptable in places where smoking is not, and to that end, the commercial shows the FIN e-cigarette in places like a bar, bowling alley, diner and at the office. To comply with most broadcast channels’ guidelines, both spots are edited into “smoke” and “no smoke” versions.

    Anybody in your agency smoking these e-cigs while they work? Handy, no?

    Credits:
    CD/AD: Monte Mead
    CD/CW: Tim Abare
    AD: August Sandberg

    Prod. Co./Post/Color: Futuristic, Denver
    Dir.: Jasper Gray
    Editor/Telecine: Jonnie Sirotek
    Exec. Prods.: Sarah Liles, Brendan Kiernan
    Line Prod.: Jason Stoval

    Sound/Music: Arsenal Studios, Denver
    Engineer/Composer: Dan Barnhart

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