Short of roasting the sunflower seeds themselves, Josh Mishell (aka Fermentable Sugar) did everything to get the Chinook Seedery brand — a new premium in-shell sunflower seed company based in the Denver metro area — prepared for retail release. Josh developed the brand name, the visual branding, packaging designs, custom website design (developed by WTF Marketing in Fort Collins), vinyl car wrap, trade show design and more.
"Aside from being a cool name, we picked Chinook Seedery to be the brand name because a chinook wind is a warming spring wind that blows across the western part of North America, a prime area for sunflower growing. We were aiming for an upscale premium look and feel for these all-natural sunflower seeds, so we kept a lot of white space across the entire range of design. The flavors are bold — hatch green chile, Parmesan & pepper, original (sea salt with just a dash of sugar), and dill pickle."
Chinook Seedery will hopefully be showing up in the aisles of your favorite upscale supermarkets in the next few months. To check out more of the work, click this.