It's the second soccer match takeover by a brand that we've seen in as many weeks. How long until this happens in a US pro sport — and how much cash will it take? Agency: Oniria/TBWA, Paraguay.
Belgian online gambling site Napoleon Games is expanding its offering beyond casino games to now allow users to bet on 37 different types of sports. To launch this sports-betting expansion, Napoleon Games is introducing a first — a commercial on which you can place a bet. The online film, created by Duval Guilllaume Modem, shows an absurd race between 7 bizarre sports people including a mulleted footballer with a ball literally sticking to his foot, a cyclist with poor eyesight and a driver with horse and cart.
After a couple of seconds, the online film freezes and the viewer is asked to predict, free of charge, which of the 7 bizarre sports people will win the race. The film then continues and, similar to actual betting games, the end is never the same. Viewers who make the correct choice stand a chance of winning € 500 worth of gaming credit. Play here.
Director Floria Sigismondi delivers her second music video for David Bowie's recent album "The Next Day." The iconic singer himself wrote and conceived the video for the album's title track, with Sigismondi executing his vision in her signature otherworldly style. The controversial film was quickly pulled from YouTube, before being reinstated with an adult-only rating. Although the video doesn't feature any nudity, the graphic religious imagery apparently warranted enough concern for YouTube to temporarily pull the clip.
Artist Heather Dewey-Hagborg's series, ‘Stranger Visions,’ reproduces people’s faces using DNA extracted from chewed gum, fingernail clippings and cigarette butts they leave behind in public places in New York City and Brooklyn. Look out, criminals. Read more about this creepy cool reverse engineering here.
by Aha Method
