What´s it like flying down a mountain at 250 km/h? Espen Fadnes — The World’s Fastest Flying Human Being 2010 — teamed up with Goovinn to communicate the experience of flying. ”Sense of Flying” came out of the collaboration.
Turtle Beach, maker of gaming audio gear like headsets, makes war games feel real. To demonstrate how real they make it, they're sending a real Kiwi gamer into a real war in Iraq, documenting the experience and broadcasting it as webisodes on YouTube.
The campaign is creating controversy, with people complaining about the company (and its agency Droga5) using war for financial game. What's your take?