Brian Morrissey has an ongoing 'Confessions' series on Digiday, in which he interviews an industry veteran — but keeps the person anonymous — so they can be free to really let loose and be honest. We got a lot out of the post that went up two days ago and would highly suggest you read it.
Here are some of the eyeopeners:
"Only creatives are solely defined by the end product, despite the fact there were so many people in the room trying to affect it. Next time you think a creative is being difficult, or whiny, consider for a moment the fact that next time he has to interview for a job, having worked on a successful account isn’t enough. He has to put up the actual work and say, “This is what I made.”"
"Anyone that’s not directly taking part in making the best possible thing a reality, a produced live reality, is of no use to a creative."
"Make no mistake; advertising award shows are an incestuous joke. Nobody outside of advertising gives a shit. But unfortunately, they’re a necessary incestuous joke for younger teams looking to move up the creative food chain."
"It’s great that you have an amazing idea, but if you don’t have the means to make it an amazing reality, you’re done."
"I have a really, really hard time respecting any creative that’s spent more than five years in one place. Comfort is a major enemy of creativity."