Claussen Pickles' latest campaign features intrepid English supermarket explorer, Sir Edwin Horsham, who comically drives a dogsled around a New Jersey supermarket showing shoppers where to find the pickles in the refrigerated section of the store. The videos are accompanied by a new Facebook contest, asking fans to prove they can conquer the cold by capturing a snapshot of them next to the Claussen Pickles for a chance to win cool cold-weather gear or an all-expense paid trip to Iceland or Alaska. Agency: The Escape Pod, Chicago.
Since we were ad-school dweebs, Sally Hogshead has always been one of our favorite copywriters. With her new speaking circuit on the seven triggers of fascination, she's quickly becoming much more than that – an inspiring personal and business coach for a great number of people who get to see her live. Here she is opening the inaugural Content Marketing World conference in Cleveland, Ohio this morning. Read her book Fascinate: Your 7 Triggers to Persuasion and Captivation yet? Ya best.
For Royal Bank of Canada’s sponsorship of TIFF (Toronto International Film Festival), Untitled Films director Mark Gilbert helps paint the picture of how handy having an 'Uncle in the Biz' can be for young filmmakers. Unfortunately, not everyone has such an uncle. Agency: BBDO Toronto.
After reading an upsetting article in the LA Weekly that unemployment is at a ridiculous high of 12.4 percent in Los Angeles, The LA Egotist decided to go on a mission to wipe out unemployment in The City of Angels. They're offering free local job postings on their site for as long as the mission lasts. If you have job opportunities in advertising, marketing, design, music or movies in their area, you can post it for free.