In a post-apocalyptic world, nothing is more important than having Boost? Agency: The Monkeys.

Rock solid piece of copywriting and storytelling, that one. Agency: BBH, New York.

This year, Cannes Lions received 35,765 entries — an all-time high, equating to €18,5 million in entry fees for agencies. This site envisions all the other things we could have done with the money. Not sure we'd want any of them more than a Lion (okay, giving emergency water kits to people in a war-stricken nation might be worthy).