We’ve seen a lot of equipment catalogs and farmer ephemera in our day. Don’t ask how, but it’s true. Which is why we’re so impressed with this catalog. It’s nice to see something aimed at this target audience that isn’t a total pile of crap.
Put together by local shop Reed Hill and copywriter Jamie Reedy, the catalog does an excellent job of working with the expected down-to-earth style without being overly corny about it. (Can anyone name that headline typeface? We assume the “I“s are custom, but we thought we’d ask anyway.)
Apparently the piece has been accepted into Print’s upcoming Regional Annual. So congratulations to the creators on that. (click the image for a larger view.)